Maximizing Value: 5 Traits of a High-Performing Commercial Real Estate Broker

A good commercial real estate broker has the technical knowledge and experience to perform at the highest caliber in the industry. What sets them apart is not only expertise and excellence but also a combination of valuable traits that catapult them to the highest success levels.????

So, what does it take to be a top commercial real estate broker? And why are these qualities important to succeed in this profession????

Being a commercial real estate (CRE) broker demands human interaction beyond the transactional nature of meeting and closing real estate properties. It involves "soft skills" like integrity and emotional intelligence, as the CRE broker will deal with multiple clients throughout the course of their career. Knowing how to handle different personalities, including their own, is paramount.???

In light of these considerations, let's explore the five key qualities that define the best commercial real estate brokers for office and other property types.?

5 Essential Qualities for a CRE Broker?

1. Integrity??

According to the Observer, integrity is essential when developing commercial real estate strategies to acquire the best deals.???

Forbes says integrity is paramount for a commercial real estate broker. It forms the bedrock upon which all other qualities flourish. Integrity fosters a robust client-broker relationship built on transparency, honesty, and unwavering trust. A broker who embodies these values prioritizes representing their client's interests with the utmost dedication.?

The Observer adds that this characteristic means standing behind one's words and taking responsibility when it is called for. Businesses need to build their credibility to ensure repeatability and referrals from satisfied clients. Prioritizing integrity leads to that kind of legacy. A good commercial real estate broker takes care of their clients professionally and as a reliable business partner.??

Real estate coach Kevin Ward of YesMasters says the top 1% of brokers position themselves as their client’s go-to agent by mastering building trust, credibility, and top-of-mind awareness. Central to all of these is integrity.?

2. Exemplary Communication Skills??

Communicating clearly and transparently through emails, text messages, and in-person conversations is a must. A CRE broker who can build rapport with multiple clients and create actionable steps to achieve an excellent outcome is essential in this industry. It also inspires confidence in clients who trust and rely upon their CRE broker's expertise.??

Top commercial real estate brokers in expensive cities like NYC and Los Angeles are pros in marketing and persuading clients to finally close the deal on top-tier real estate properties. Why do you think this is???

They have a superior ability to present a property's features, indoor layout, and unique elements in a way that tells a story.??

Forbes identifies storytelling as a critical skill to embody for developers or investors to advance in the real estate industry. This also applies to CRE brokers who want to reach the pinnacle of success. Storytelling is about painting a picture of the property through words and observations of fine details using subtle yet persuasive marketing skills.??

3. Strong Work Ethic ?

The most successful commercial real estate brokers did not take the easy road to success. They built their careers on a foundation of discipline and strong work ethic, putting in long hours and years of hard work. According to the Observer, hard work is not only about grinding day in and day out but also balancing personal life and business responsibilities well.??

Forbes says work ethic is the biggest factor distinguishing a regular CRE broker from a high-performing one. An honest and hard-working commercial real estate broker gets ahead of the pack of agents and brokers when they are willing to put energy, passion, and extra effort into their work. ?

4. Ability to Connect with People ?

Building great relationships with past and present clients is a wonderful asset when working in this results-oriented industry. Every transaction involves a human connection. Therefore, networking is not just an ideal trait for a CRE broker to develop but also an action-oriented skill that can be applied in the marketplace.???

As a CRE broker, you build your career upon the relationships you make throughout the years, despite any technological walls or other barriers that may get in your way. ??

Connecting with people and mastering new relationships, collaborations, and rapport help you reach better business solutions. It involves empathizing with the human element of the business and seeing from the client's perspective rather than imposing their own. A client will notice the difference through the ease and stress-free experience of dealing with their CRE broker. ?

5. Positive Energy??

Clients are drawn to people with positive attitudes who are vibrant and energetic. These characteristics reveal a confident and healthy mindset. So, having good energy is vital for a CRE broker. ??

Relationships are everything in the world of real estate, and clients want to invest their time and resources in a CRE broker that offers quality real estate services as well as positive energy. ?

In addition to being a priceless bonus for the client, exuding a positive outlook can also help a CRE broker when dealing with hardships and overcoming rejections. The brokerage industry is a numbers game. A good commercial real estate broker understands this and has realistic expectations about the possible outcomes of every transaction.?

An unsuccessful deal should not distract a CRE broker from focusing on their targets and long-term goals. ?

For CRE brokers aspiring to move up the career ladder, positive energy helps inspire your team or colleagues to adopt a similar stance on temporary setbacks, such as getting repeated "no's" on offers and cold calls. ??

The Core of Being a Top CRE Broker?

Being a good commercial real estate broker is not exclusively measured by the external trappings of the job, such as prestige, excellence, and expertise. More than these things, a combination of essential soft skills, a work ethic, and a positive outlook separate high-performing commercial real estate brokers from the rest. ??

High-level CRE brokers may have started from scratch, and perhaps with some luck made deals and found a business coach who helped them get to where they are now – at the top. ?

Investing in the right business partnership can give you the services and support you need to reach the heights you aspire to. Why not start today and maximize your value as a CRE broker who belongs to the top one percent? ?

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