??Maximizing TikTok Live for Your Brand

Hey, it's Ashley!

Welcome to The TikTok Marketer, a weekly newsletter, where I share 3 actionable growth tactics to help you scale on TikTok.

Today we’ll cover:

• Maximizing TikTok Live for Your Brand
• Selling On TikTok Shop Recording
• TikTok Brand of the Week - Contour Cube

Maximizing TikTok Live for Your Brand

TikTok is currently prioritizing TikTok Lives, offering brands a prime opportunity to gain a first-mover advantage. Here are some impressive success stories:

• OneSize: Generated $31.48k in a single 3.5-hour live session.
• Beachweaver: Averages $20k per live session, ranging from 2 to 8 hours.
• Color Wow Hair: Averages over $20k in 2-hour sessions.

To leverage this opportunity, consider these key strategies:

1. Frequency and Duration

• Main Account Lives: Go live 3-5 times a week, with each session lasting at least 2 hours. Consistency is crucial for building and maintaining audience engagement.
• Affiliates: Encourage affiliates to host live sessions by providing them with briefings and training. This can help amplify your brand’s reach and introduce your products to new audiences.

2. Live Session Optimization

- Duration Incentives: TikTok favors longer live sessions. Aim for 90-120+ minutes per session. For high earner campaigns, ensure live sessions are at least 90 minutes to maximize visibility and engagement.

3. Pre-Live and Post-Live Strategies

• Pre-Live Video: Always post a video before going live to boost visibility. This strategy, inspired by Bouyin (TikTok Live Shopping in China), is highly effective in generating initial interest and driving traffic to your live session.
• Replays: Post TikTok-generated replays in the replays section to act as a retargeting strategy. This ensures that all live viewers have the opportunity to revisit the content, increasing engagement and potential sales.

4. Engagement and Sales Techniques

- Call to Action: Encourage viewers to add items to their cart. Each add-to-cart action pushes users further down the purchase funnel and increases exposure to related content.

- Flash Sales: Offer discounted products exclusively available during the live session.

- Free Shipping: Provide free shipping during live sessions if not already available.

5. Advertising and Promotions

- Promote Lives with Ads: Boost your live sessions with targeted ads.

- Consistent Scheduling: It may take a week or two to gain traction, but consistent scheduling will drive more users.

6. Creating Urgency and Engagement

- Urgency and Scarcity: Use flash deals and limited-time offers to create a sense of urgency.

- Giveaways and Competitions: Host giveaways or competitions to keep viewers engaged and encourage them to stay on the live session.

- Sharing: Encourage viewers to share the live session with a specific number of people.

By implementing these strategies, you can maximize the effectiveness of your TikTok Live sessions and drive significant results for your brand.

Conclusion:

By implementing these strategies, you can maximize the effectiveness of your TikTok Live sessions and drive significant results for your brand. The potential for increased visibility, higher engagement, and substantial sales growth makes TikTok Live a compelling platform for any brand looking to expand its digital presence.

Selling On TikTok Shop Recording

I got the chance yesterday to speak on a Twitter/X spaces with some of the smartest minds currently in the TikTok Shop space right now and the value that was dropped was CRAZY.

1 hour 20 minutes of gold that even I’ve had to relisten to (I believe 700 users tuned in).

Here’s a breakdown of the key points covered:

1. Live Streaming and TikTok Shop:

- TikTok is heavily pushing live streaming as a sales channel, similar to its success in China with Douyin.

- Successful live streams require careful planning, product selection, and often high production values.

- Live streaming agencies in China plan events a month in advance, using techniques like giveaways and flash deals to engage viewers.

- In the U.S., live streaming is gaining traction but hasn't yet reached the level seen in China.

2. Influencer and Affiliate Marketing:

- Building strong, ongoing relationships with top-performing influencers is crucial.

- Agencies are likely to play a significant role in managing these relationships, similar to talent management in Hollywood.

- Incentives, such as bonuses and gamification, can help keep affiliates engaged and motivated.

- A mix of mass outreach and targeted, high-quality influencer partnerships is recommended.

3. Challenges and Opportunities:

- U.S. consumers are still adapting to the concept of live shopping.

- Effective live streams often involve a combination of product demonstrations and interactive elements.

- Brands should focus on both their own live streams and partnering with established live stream networks to reach a broader audience.

- As the market evolves, agencies that can navigate the complexities of live streaming and influencer management will be in high demand.

4. Future Trends:

- The direction of U.S. e-commerce is expected to follow the path set by China, with an increased focus on live streaming.

- The competition among platforms like TikTok, YouTube, and Instagram will drive innovation and growth in social commerce.

- Early adopters who build strong systems and relationships now will be well-positioned for future success.

TikTok Brand of the Week - Contour Cube

Contour Cube: Innovating Cryotherapy on TikTok

As seen on Shark Tank Australia, where they secured investments from all four sharks, Contour Cube has been making waves on TikTok with its unique cryotherapy tools.

Co-founded by 29-year-old Australian entrepreneur Sarah Forrai, the brand has amassed a substantial following of 438,000 and garnered 11.5 million likes, building a robust community focused on easy and accessible cryotherapy.

Content and Strategy

Sarah Forrai is the dynamic face of Contour Cube on TikTok. Her engaging content often revolves around the origin story of the product, highlighting the struggle she and her mother faced with traditional ice facials.

Determined to find a better solution, Sarah used a 3D printer to create the first-ever Contour Cube, a tool designed to fit the contours of the face without the hassle of slippery, melting ice cubes.

This personal touch and relatable backstory resonate deeply with viewers, making the brand's content both relatable and compelling.

Engagement and Shareability

Contour Cube's content strategy includes a mix of trend-jumping, personal storytelling, and community interaction.

Sarah frequently posts daily updates, often filmed in her apartment, where she showcases the product, answers user questions, and provides brand updates. This straightforward approach has proven highly effective, fostering a sense of authenticity and intimacy with the audience.

Notably, the brand leverages moments such as Mother’s Day to incorporate the story of Sarah’s mom, adding a sentimental touch that boosts engagement. The use of b-roll footage from their successful Shark Tank appearance adds social proof, further enhancing the brand's credibility.

Posting Frequency and Content Focus

Consistency is key for Contour Cube, with daily posts that keep the audience engaged. The content often features Sarah directly interacting with the camera, offering a behind-the-scenes look at the brand’s journey. This transparent approach builds trust and encourages viewer loyalty.

Despite the personal and community-focused content, Contour Cube also strategically includes direct product promotion. For instance, they engage their audience by asking for feedback on design choices for limited edition products, creating a participatory experience that deepens community ties.

Conclusion

Contour Cube's TikTok strategy of combining personal storytelling, consistent posting, and community engagement has successfully built a large and dedicated following. By focusing on authenticity and leveraging key moments and trends, they have created a compelling brand narrative that resonates with their audience.

If the primary goal is to raise awareness and build a loyal community, Contour Cube is certainly achieving that, while also setting the stage for continued growth and success.

That’s it for this week!

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Stay inspired,

Ashley ??

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?? 3 ways I can help your brand add an extra $100k/mo with TikTok.

1. Scale your brand to $100k/mo with TikTok Shop
2. TikTok Shop affiliate outreach bot that allows you to send over 1,500 messages PER DAY.
3. FREE How to Dominate TikTok Shop workbook which is exactly what we do to scale brands to $100k a month on the platform.