Maximizing Revenue: The Power of Language Strategy

Welcome to our LinkedIn Newsletter

Developing and deploying a language strategy can be a challenging task, especially when it comes to demonstrating its return on investment. In this issue, CSA Research shares why without concrete data to demonstrate the value of supporting multilingualism, budgets remain at risk and organizations reduce future growth. We also introduce you to our proprietary Global Revenue Forecaster? and share new data points, open-access AI-focused content, and more!

What to Know

Developing and Deploying a Language Strategy

Developing and deploying a language strategy can be a challenging task, especially when it comes to demonstrating its return on investment.

Arle Lommel?shares why without concrete data to demonstrate the value of supporting multilingualism, budgets remain at risk and organization reduce future growth.

Learn more about the Global Revenue Forecaster?, CSA Research’s econometric model?assesses languages’ contributions to global revenue,?and for the first time provides accurate ROI metrics for languages. Watch the Demo

5 Pieces of Advice to Keep GenAI Decisions Strategic

An executive or a colleague forwards you an article that mentions ChatGPT’s translation capabilities and questions when you’ll switch from machine translation (MT) to generative AI (GenAI) to cut costs. How should you respond to such well-intentioned queries? CSA Research shares five pieces of advice from a recent full-day symposium on GenAI for the Global Leadership Council, facilitated by CSA Research. Learn More

Interactive Dashboard: Leading LSPs

Unlock the ultimate resource for comparing and vetting the world’s leading language service providers!?Access verified data from LSPs from 2019 to 2022.??With interactive filters and comprehensive details, dive into a world of valuable information. Learn More

What to Read

Globalizing CX – with a Side of Generative AI

Don DePalma recently delivered insights and data about global customer experience from CSA Research to Tokyo-based enterprises. GenAI was a frequent topic of discussion, as it has been in CSA Research's recent conversations with companies. Learn More

Caring for the Mental Health of Language Professionals

May marks Mental Health Awareness Month, a time when organizations aim to bring attention to the impact of trauma on physical, emotional, and mental well-being. This raises an important question for the language services industry: what are the negative effects of working in roles such as interpreter, translator, or project manager? Hélène Pielmeier explores the mental health challenges that language professionals may face in their work and provide strategies to help them cope. Read/Listen to the Blog

Research to Review

Is Generative AI’s Translation Output Usable?

Translation via GenAI applications such as OpenAI’s ChatGPT or Google’s Bard has several compelling advantages, but it also comes with some challenges. Dr. Arle Lommel looks past the hype and analyzes large language model (LLM)-driven GenAI to examine its translation capabilities and usefulness for other language-related tasks. Learn More

New Guides: Leveraging Generative AI in Sales and Marketing

Generative AI is all the buzz, with ChatGPT as the flagship product, since it was the first text-generating AI of its caliber to reach the market at no cost to users. Language service and technology providers should start identifying how they can leverage GenAI technology for tasks other than language production. Two new reports by Hélène Pielmeier detail how it can be used in sales and marketing.

Localizing the Metaverse: Delivering a Multicultural Augmented Reality

Localizing a metaverse embraces all the excitement - and complexity - of both gaming and video. Learn how enterprises and organizations best position themselves for delivering multilingual and multicultural metaverses. "Localizing the Metaverse" is part of CSA Research's multimedia localization series. Learn More

Where to Be

May 25:?[Virtual]?Arle Lommel?will present an overview of the current state of the language services industry at CLIA's annual conference.?Learn More

May 30: [Webinar]?Arle Lommel?is presenting "Don’t Fear the AI Reaper" for members of BLISS (Brazilian Language Industry Association).?Learn More

June 6-8:?[In person]?#LocWorld49?Malm?.?Alison Toon?will present "Winning with Global Multimedia Content" at?#LocWorld49. Attendees will learn why localizing multimedia is vital for businesses today — for business, employees, and accessibility; what technology can help address the needs of multimedia localization for both buyers and language service providers; and hear some gotchas — what to be wary of with AI-enhanced services for multimedia localization. Find out more about?#LocWorld?and?register here.

June 15: [Virtual]?Arle Lommel?will moderate "ChatGPT vs NMT: The Global-First Revolution" at?GlobalSaké —for growth’s sake.?Register Here

July 12: [Webinar] Unbabel: Scaling Enterprise Translation with Generative AI and Translation Quality Technology

October 25-28:?[In person] American Translators Association’s 64th Annual Conference (Miami)