Maximizing Return on Ad Spend for Video Action and Discovery Ads Campaigns Using Target ROAS Bidding

Google offers several different bidding strategies for different campaign formats.

One particularly useful strategy is?Target ROAS, which lets you bid based on your predicted average conversion value instead of your predicted conversion rate.

Google has announced that it will now allow Target Return on Ad Spend (tROAS) bidding for Video Action and Discovery Ads campaigns. This is a change from the past, as tROAS was previously only available for certain campaign types. However, there are two requirements that campaigns must meet in order to utilize tROAS bidding:

1. Conversion values must be set. It's suggested to use the average Return on Ad Spend from existing Google Ads campaigns as a starting point.
2. A Video Action campaign must have generated at least 15 conversions in the past 30 days, while a Discovery campaign must have at least 75 conversions in the past 30 days (with at least 10 of these conversions occurring within the past 7 days).
3. Additionally, Google recommends spending up to twice your average daily budget in order to gather enough data for tROAS bidding to be effective. By using tROAS bidding for these campaign formats, businesses can optimize their ad spend and better meet their desired return on investment.

Here’s an example?of how to target ROAS bidding works: