Even after you’ve implemented your Prime Day Deals and the event is over, there’s still work to be done. The surge in organic traffic during Prime Day offers a chance to assess product interactions and strategize future ad campaigns and content optimization.?
There are also many things you can learn from your Prime Day experience to help you prepare for the next big traffic surge in Q4. Creative assets are a great place to start when creating a Post-Prime Day action plan. The following tips will help you find the best way to ensure your content performs at Amazon’s competitive standards and provide customers with the necessary information for purchasing.?
- PERFORM A 10-DAY ANALYSIS & REOPTIMIZE: A 10-day lookback period to evaluate your Prime Day success is helpful in assessing ad strategy and content quality. Analyzing organic product traffic data and reviewing trends in this period can also help you act quickly to catch description and image errors or add new content elements that your Amazon Store needs to capitalize on.?
- FOCUS ON RETARGETING: Consider running retargeting campaigns for customers who showed interest but didn’t purchase during a specific lookback window. This can help you reconnect with potential buyers and improve conversion rates. In addition, start retargeting campaigns for ASINs that were heavily advertised during Prime Day.
- REFRESH SEO: Focus on improving the SEO (Search Engine Optimization) of your hero ASINs or any ASINs with curiously low performance. This includes optimizing keywords, titles, bullet points, and product descriptions to increase visibility and search rankings.
- EVALUATE PRODUCT COPY: Evaluate the performance of your products and adjust their priority based on sales and customer feedback. If reviews for trending ASINs reflect that your product copy isn’t accurately displaying information, consider evaluating your titles, bullets, and even A+ content to ensure that you are answering the right questions about your product in a tone that’s true to your brand.
- CONSIDER PRODUCT CATEGORY: Be aware of your product category and carefully plan how to update products that are prone to suppression or have specific requirements. Ensure compliance with Amazon’s guidelines to avoid any issues, or look into the nature of your category to identify any issues that have already occurred.
- LEVEL UP BRAND PRESENCE: Increasing the quality of your listing content and storefront using Amazon’s available brand tools is the best way to increase trust and recognition with potential customers as they search through dozens of products. This could include enhancing product descriptions and images, adding A+ pages or Brand Stories to ASINs that don’t have them yet, producing Amazon Posts to help quickly tell your brand’s story, or acquiring high-quality video and photography assets to better portray your products instead of relying on stock assets.
A fully fleshed-out Prime Day strategy always considers the aftermath of the traffic impact. Keeping these tips in mind to elevate your brand strategically based on ASIN traffic is a great way to continue competing in this marketplace labyrinth.
TRY HIGH-QUALITY PHOTOS FOR CONTENT OPTIMIZATION
It’s important that listings showcase the best imagery possible to grab customers’ attention and increase conversion rates. High-quality photos not only showcase the product’s features and details but also instill trust and confidence in potential buyers. They enable customers to make informed decisions, leading to a positive shopping experience and potentially fostering brand loyalty.
