Maximizing Micro-Holidays: Labor Day Wins and What’s Next for Q4

We saw record-breaking Labor Day sales last weekend for many of our partners.

Here's a quick summary of some highlights:

• 247% YoY Growth in sales compared to last year's Labor Day
• An uptick in average order value by 26%?
• Hit 9+ ROAS on scale campaigns?(New Customers: 8.14, Engaged: 14.05, Existing: 7.41, Blended: 9.43)

With the increase in price sensitivity over the last year, the success from this year's Labor Day helped predict major growth signals coming in Q4 and in BFCM.

And these results show that consumers are waiting now more than ever to buy at the right time and for the right price.

So make use of that insight and capitalize on micro-holidays leading up to BFCM.

Each holiday is a window to YoY growth and a chance to plant seeds of high-performing content for the greatest results during Black Friday.

Here are a few upcoming micro-holidays and opportunities you can take advantage of:

• Labor Day Extended Sale
• End of Summer/Start of Fall Offers
• Halloween
• Or any holiday/celebration relevant to your brand!

For creatives here are three trends we are seeing when it comes to top-performing ads.?

1?? Black background: Products with a solid black background color and urgency copy.?

2?? The warehouse box shot: Showing off loads of products and boxes with some copy overlay.?

3?? Repeat background text: Put the product shot front and center with simple urgency copy in the background.?