Maximizing Impact with Walmart Endcaps: One Size Doesn't Fit All!

Walmart endcaps are a prime spot to boost visibility, but setting up a successful display is more nuanced than you might think.

With specific guidelines for each department, CPG brands need to carefully tailor their endcap programs to fit Walmart's standards and ensure a seamless shopping experience.

Here's an overview to keep your displays on point:

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Each department has specific requirements for endcap dimensions. Standard PDQ endcaps generally allow a maximum height of 70" and depth of 15", but widths vary: standard sizes are 35.5" and 47.5" wide, depending on the department. Notably, cosmetics are restricted to a 23.5" width, and electronics are limited to 52" in height. Working within these parameters is crucial for compliance and aesthetics.

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Endcaps are often paired with sidekick cages that can partially obscure side-facing products and price labels. Walmart recommends that products face outward to prevent visibility issues and support a smooth shopping experience. For CPG brands, this means designing your display to fit the endcap dimensions and ensuring that key branding elements are front-facing.

One Price Point, One Story

Walmart typically requires a single price point per endcap display, simplifying the shopping decision and boosting the potential for impulse buys. There are exceptions in some departments where you can have up to 3 price points, but in general, keeping it simple and consistent will help with compliance and customer clarity.

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All displays must be designed to be securely attached to the endcap fixture using methods like zip ties or pegboard clips. Ensuring your display stays in place prevents disruptions to store operations and keeps your products looking their best throughout the display period.

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Endcaps are an opportunity to inspire through visual storytelling and styling. In general, simple, bold packaging with clear callouts often works best for quick grab-and-go decisions.

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Execution can vary by store, so it's essential to build a straightforward program for teams to implement. Keep in mind that complex setups might be more complicated to replicate and could impact compliance rates.

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Finally, checking in with your Walmart merchant contact to confirm department-specific requirements is always best. This is especially important for departments with unique sizing or security needs.

An effective endcap program at Walmart goes beyond eye-catching design; it requires attention to technical details and compliance with department-specific requirements.

By tailoring your approach and checking each box, your brand can maximize visibility, drive sales, and create a seamless shopper experience across Walmart's aisles.

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