Maximizing Engagement and Turning Subscribers into Customers through Newsletters

Every startup should focus on building a newsletter for several reasons as a part of Marketing or Growth Initiatives (Check our?4Cs Marketing and Growth Blog?to know more about this). There are numerous long-term benefits of writing newsletters for target customers. Below are few of the business outcomes -

1. Direct communication: Newsletters allow for direct and personal communication with customers and prospects.
2. Build relationships: By regularly providing valuable content and promotions, startups can build strong relationships with their subscribers.
3. Increased engagement: Newsletters can increase customer engagement and brand awareness.
4. Increased sales: By promoting products and services through newsletters, startups can drive sales and increase revenue.
5. Cost-effective: Newsletters are an affordable and cost-effective marketing strategy, especially for startups with limited resources.
6. Targeted audience: Newsletters allow startups to target their messages to specific segments of their audience, increasing the effectiveness of their marketing efforts.

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There are several types of newsletters, including Promotional newsletters, Content newsletters, Company updates, Product updates, Customer success stories, Industry-specific newsletters and Event newsletters.?

On average, a newsletter open rate of 20-30% is considered good, while a rate above 30% is considered excellent. However, it's important to keep in mind that these benchmarks can vary greatly depending on the size of the mailing list, the frequency of newsletters, the personalization of the email, and other factors. It's also important to track your own open rates over time and compare them to industry benchmarks to determine the effectiveness of your newsletters.

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When asked from 1000 Founder Community Members about the “Newsletters”, we got varied opinion… Few are mentioned here…

“After writing 17 issues, I see myself at 37% open rate and 14% click rates with 421 subscribers. My target audience is creators, entrepreneurs, and marketers” ---?Pro-Founder, 1000 Founders Community

“I launched on Sep 19, 2021 and got 400+ subscribers in 24 hrs. Currently at 9k+ subscribers and I am not regular in writing too. But, as and when I publish a post, I get 35%+ Open Rate, because I try writing as per the needs of my audience.” --- Anonymous Founder, 1000 Founders Community

“I use substack and with my own subdomain it just cost me USD 50 one time. I send average two communications every month and is cheaper than subscribing to an email service” --- Another Founder, 1000 Founders Community

“I believe for a free newsletter 40% open rate is pretty good and I'd say 14% CTR is very good” --- Pro Founder, 1000 Founders Community

“We are a podcasting agency and share summaries and micro-learnings from published episodes in our newsletter. Active subscribers around 250. Open rate ~39-40%, CTR 2-3% (the CTA is to listen/ follow the podcast)” --- Super Founder, 1000 Founders Community

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After interacting with 30+ Founders who have been publishing their newsletters from more than 18 Months, we structured a framework to write a successful newsletter :?

• Know your audience: Figure out who you want to send the newsletter to and what they are interested in and need.
• Set your goals: Think about what you want to get out of your newsletter, like making people more interested, advertising things, or making friends with your readers
• Pick a style: Choose how you want your newsletter to look and be organized, like a mix of information and sales, or just focusing on one specific subject in more detail.
• Make a calendar for your newsletter: Decide what content and promotions to include in each newsletter, and plan it ahead of time.
• Make an interesting title: Write a short and eye-catching title that matches the content of the newsletter.
• Include clear calls-to-action (CTAs): Encourage subscribers to take action, such as clicking on a link or making a purchase, by including clear CTAs in your newsletters.

Newsletters are a great way for businesses to communicate directly with their potential customers and clients. By sending newsletters with valuable information and promotions, companies can build relationships and keep their audience engaged. With a strong strategy, newsletters can drive sales, increase customer loyalty, and help a business grow. They can be a highly effective tool in today's digital world, especially for businesses looking to succeed.

If you are a founder looking to join a community, that will help you get to $10 million in revenue, without funding, please join here 1000founders.in