Maximizing customer experience – A win for everyone

At HP, we know that when you put customers first, everyone wins – our customers, their customers, and HP. That’s the whole focus of HP Service Advantage, our ever-growing portfolio of services for HP Graphic Arts customers. When it comes to customer experience, we recognize that meeting expectations is vital, but it’s not enough. Rather, we’re driven to exceed our customer's expectations in every way possible.

How do we accomplish this? Through constantly improving the customer experience by anticipating needs, issues and opportunities that help our customers navigate their challenges in the most successful way possible. Learning as much as we can about our customer's perceptions and expectations, is key to our ability for driving customer satisfaction and loyalty. To this end, we are reaching out to customers using video on social media, to encourage them to share their feedback on their interactions with HP.

Based on our firm belief that HP’s success is measured by our customers’ success, HP Service Advantage helps our customers succeed in a number of ways, including:

• Addressing customers' immediate needs as quickly as possible 
• Proactively taking preventive measures to avoid issues before they happen
• Helping to increase operational efficiency, reduce costs and grow business

Years in the graphics business have taught us that great customer experience is based on quick and easy interaction, effective problem solving and positive business outcomes. As an HP customer, you are very important to us. We hope you will share your stories and give us your feedback to help the HP team do the best job we can in helping reinvent your print business success.