Maximizing Content Marketing ROI with BIAS

In a previous post, we explored how aligning your content with the buyer’s journey can accelerate sales and enhance customer satisfaction. Let's dive deeper into the tangible benefits that B2B sellers can get from implementing this strategic approach.

The Financial Impact of Content Alignment

A recent article in Forbes Advisor reveals that for every dollar invested in content marketing, the average return is $2.77, equating to a 177% ROI, while a recent Content Marketing Institute report shares that organizations that align their content strategies to the buyer needs see 62% better ROI than those that don’t.

Despite this impressive impact, this same report from the Content Marketing Institute also shares that 58% of B2B marketers rate their content strategy as only “moderately effective” and other research shows that a majority of B2B buyers find most marketing content either irrelevant or overly focused on the seller’s perspective instead of offering actionable insights or answering key questions.

These findings imply the potential financial rewards of content marketing are far greater than most organizations experience.

Why? The gap often lies in misaligned content—content that doesn’t meet buyers’ specific needs at the right stage of their buying journey. This misalignment leads to missed opportunities, inconsistent messaging, and wasted marketing resources.

Closing the ROI Gap

Liaison’s new Buyer Impact Analysis Service (BIAS) is designed to address this misalignment challenge directly. We assess your existing content, determine how well it meets buyer needs, and provide a detailed roadmap for improvement. Whether it’s identifying content gaps, reworking ineffective assets, or creating new materials, we help ensure your content works as efficiently and effectively as possible.

Ready to Boost Your Content Marketing ROI?

If you’re struggling with your content marketing results, it might be time to rethink your approach. Our Buyer Impact Analysis provides the clarity and strategy needed to improve your content’s alignment, engagement, and conversion rates. Contact us today to see how we can help you turn your content strategy into a powerful growth engine.