Maximize Your Time: How to Be Strategic in Every Conversation

As a business owner, your time is one of your most valuable resources. Spending it wisely on activities that truly move your business forward is critical to your success. However, we’ve all been in situations where we find ourselves on a call without a clear purpose or goal. These moments can feel unproductive and frustrating. The good news? Learning to be strategic can transform vague conversations into opportunities that benefit your business.

Watch this quick tip here or read on...

https://youtu.be/MS51QtSO-KY?si=vBJfhB9fvUIfg3eR

Step 1: Be Strategic by Defining the Purpose of the Call

Before diving into any conversation, establish your desired outcome. What do you hope to achieve? Every call should serve one of three purposes:

1. Identify a Potential Client or Prospect Is this person a prospective client? If so, your goal is to guide them toward the next step in your sales process.
2. Build a Relationship with a Friend or Colleague If the person isn’t a prospect but is someone you value as a connection, focus on strengthening that relationship. This could mean scheduling a follow-up coffee meeting, engaging on social media, or simply staying in touch.
3. Determine if It’s Time to “Bless and Release” Sometimes, you’ll realize that continuing to invest time in a particular relationship isn’t beneficial. In these cases, aim to end the interaction on a positive note without making additional commitments.

Step 2: Set the Stage Early

To establish clarity and direction from the beginning of the conversation, ask this simple yet powerful question:

“What would make this time valuable for you today?”

This question helps uncover the other person’s priorities and allows you to assess how the conversation aligns with your own goals. But don’t stop there—follow up by sharing your objectives for the call. For example:

• You: “What would make this a valuable use of your time today?”
• Them: [Their response]
• You: “Thank you for sharing. For me, what would make this time valuable is [your objective].”

This mutual exchange sets clear expectations and ensures the conversation stays focused.

Step 3: Tailor Your Approach Based on the Call Type

Once you’ve identified the nature of the relationship, use these strategies to make the most of the interaction:

1. With a Prospect: Move them closer to a decision. Share insights, answer questions, and outline the next steps in the sales process. Keep the focus on their needs and how your solution fits.
2. With a Friend or Colleague: Strengthen the connection. Plan how you’ll stay in touch or collaborate. These conversations are an investment in long-term relationships.
3. With a “Bless and Release” Contact: Politely conclude the conversation without committing further. Express appreciation for their time and leave the interaction on a positive note.

Why This Matters

Adopting this strategic approach saves time, energy, and effort. By clearly defining your goals and establishing direction early in the conversation, you reduce uncertainty and frustration. You’ll also find it easier to identify ideal clients, deepen valuable connections, and gracefully let go of relationships that no longer serve your business.

Every conversation is an opportunity to move your business forward when approached with intention and strategy. Use the techniques outlined here to gain clarity, take control of your time, and achieve better outcomes. Remember, being strategic doesn’t just save you time—it opens the door to more meaningful connections and increased success.

If you’re ready to elevate your sales conversations and need additional support, I’m here to help. Let’s work together to refine your approach and book more clients with ease. Reach out anytime—it would be my honor to support you.

?

?

?

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

?

?

For more actionable sales tips, download the FREE Closing The Sale Ebook.

?

Find Nikki:

Nikki Rausch

[email protected]

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

Work With Nikki Discussion

To download free Resources from Nikki: www.yoursalesmaven.com/maven?

?

?