Maximize Your ROI with Influencer Style Videos: A Proven Strategy for Online Success

Vertical videos, also known as "influencer style" videos, have become a go-to for brands looking to advertise their products or services. These videos, which are typically shot in portrait mode and are popular on platforms like TikTok, have seen a surge in popularity in recent years. According to a report from Hootsuite, vertical video ad spend has increased by 9 times from 2020 to 2022.

One of the main benefits of using influencer style vertical videos in your ad campaigns is the cost-effectiveness. A study by Tremor Video found that vertical video ads have a 30% lower cost per completed view than horizontal video ads. Additionally, according to a report by App Annie, TikTok users spend an average of 52 minutes per day on the app, which provides brands with a captive audience for their vertical video ads.

Another advantage of influencer style vertical videos is the increased conversions. A study by the Visual Communication Lab at the University of South California, found that vertical videos have a 9% higher completion rate compared to horizontal videos.

It is also worth noting that Influencer style vertical videos are not only popular on TikTok, but also on other platforms such as Facebook, Instagram, YouTube Shorts. A report by Influencer Marketing Hub found that YouTube Shorts had a 75% higher click-through rate compared to traditional YouTube videos.

Influencer style vertical videos are a proven effective way for brands to advertise their products or services, when utilizing the right videos and right ad campaigns of course. They are cost-effective, increase conversions and reach a wider audience across multiple platforms. As a result, they are a great option for brands looking to increase their online presence and drive sales. Actually, it's a must! Here are 7 reasons why:

1. Authenticity: UCG or influencer-style videos are shot in a way that is similar to how consumers shoot their own videos, and therefore feel more relatable and authentic. This authenticity resonates with consumers, which makes them more likely to engage with the brand and make a purchase.
2. Increased engagement: UCG or influencer-style videos are typically shot in portrait mode and are more easily viewed on mobile devices. This makes them more likely to be viewed in full and increases engagement rates.
3. Cost-effective: UCG or influencer-style videos take up less space on the screen and are more cost-effective compared to traditional horizontal videos. This is because they have a lower cost per completed view than horizontal videos.
4. Reach a wider audience: UCG or influencer-style videos are not only popular on TikTok, but also on other platforms such as Facebook, Instagram, and YouTube Shorts. This means that brands can reach a wider audience and engage with consumers across multiple platforms.
5. Increased conversions: UCG or influencer-style videos have a higher completion rate compared to traditional horizontal videos, which results in an increase in conversions.
6. High retention rate: UCG or influencer-style videos have a high retention rate, which means that viewers are more likely to watch the entire video. This leads to a higher chance of brand recall and ultimately more conversions.
7. Increased ROI: UCG or influencer-style videos have been shown to provide a higher return on investment (ROI) than other ad units, making them a cost-effective choice for brands looking to advertise their products or services. We show this on a daily basis in the ad campaigns we manage for our clients!

UCG or influencer-style videos have proven to be an effective advertising method for brands looking to increase their online presence and drive sales. They are authentic, increase engagement and conversions, reach a wider audience, have a high retention rate, and provide a higher return on investment. As the digital landscape continues to evolve, brands must adapt their advertising strategies to stay ahead of the competition. My agency, Experience Advertising , a leading media buying agency on platforms like Facebook Ads, Instagram Ads, Tik Tok Ads and other platforms, utilizes influencer style videos to bring our clients great effectiveness and return on ad spend. With our expert approach and understanding of the latest trends, we can help your brand reach new heights in the digital space. Contact me to discuss!