Maximize Your Profits by Unlocking the Power of Existing Customers
Phil Whitebloom
Sales Coach - Leveraging over 40 years of experiences to help you grow your business
Meet Kirsten Beck, an account manager at W.B. Mason Company Inc. who year after year crushes her numbers. What’s her secret? Kirsten knows that retaining customers isn't just about one-off sales—it's about stacking consistent wins that drive long-term success. With a solid base of repeat customers, she’s not starting from scratch every quarter; instead, she’s building from a high baseline, which means higher commissions and growth.
When I asked Kirsten why her customer retention is through the roof, she put it simply: “I treat my customers like family. I’m upfront with them, and if they’re unhappy, I’m unhappy. I don’t just fix problems, I overdeliver—whether it’s making a personal delivery or being their go-to for all solutions. And if I can’t beat a price? I tell them upfront and even encourage them to go elsewhere. Funny thing is, they usually still buy from me because I’m transparent about it."
What really separates Kirsten is her proactive communication. "I respond fast, I follow up often, and I’m not afraid to pick up the phone. Consistency is key. I’m reliable, fun to work with, and always genuine. Customers aren’t used to this level of service—and that’s why they stick with me."
This kind of service isn’t just anecdotal. Research by Salesforce shows that 89% of customers are more likely to make another purchase when they experience exceptional customer service.
Here’s the Data to Back It Up: Businesses that focus on customer retention have a 60-70% chance of selling to an existing customer, compared to just 5-20% with a new prospect. What does that mean for your bottom line? It means your existing customers are your fastest, most profitable path to revenue growth.
And here’s where it gets even better: studies by Harvard Business Review and Bain & Company show that increasing retention by just 5% can lead to 25-95% more profits. That’s not just theory—it’s a proven pathway to scaling up your business without spending more to chase new customers.
The Power of Community: During my career, I’ve harnessed the power of user group meetings to take customer relationships to the next level. These 15-20 person meetings of long-time customers were an unmatched platform for value exchange. Customers would share their experiences, gain insights from us on future products, and interact directly with product managers.
The results were predictable—energized customers, stronger referrals, and a loyalty that made competitors irrelevant.?
Now, with tools like video conferencing, you can expand these kinds of meetings effortlessly. (Although, I admit, the cookies were better in person.)
Retention Mastery Checklist:
Retaining customers isn’t an accident—it’s the result of intention, effort, and relentless focus on value. Remember, the easiest sale is the one you make to a happy customer who already trusts you.
At BeenThere Consulting Services, we specialize in scaling your sales by helping you leverage your greatest asset—your existing customers. Without sales, your business doesn’t exist.
Ready to grow? Let’s get started.
Email me at [email protected] or schedule a meeting: https://calendly.com/BeenThereCS
As a professional sales coaching company, BeenThere Consulting Services is ready to assist you to grow your sales. Without sales, you have no business.
If you are ready to grow your sales, I am ready to assist you. Contact me at:
Email: [email protected]
Schedule a meeting: https://calendly.com/BeenThereCS
ABOUT PHIL WHITEBLOOM
With over 40 years of experience in sales leadership, Phil Whitebloom has led teams to generate billions in revenue, partnering with organizations ranging from Fortune 500 companies to government agencies, educational institutions, and more. His expertise in building diverse, high-performing teams has not only delivered exceptional results but also earned him recognition and numerous accolades in the industry.
If you're ready to take your sales to the next level, Phil is here to guide you.
Want to learn more? Visit BeenThere Consulting Services or schedule a meeting here.
Unlock the Secrets to Closing More Sales with “Handling Objections: Clues for Closing the Sale” Are you tired of hearing "no" or struggling to close the deal? In Phil Whitebloom’s book, you’ll learn how to turn objections into golden opportunities to secure the sale. Whether you’re new to sales or have years of experience, this book is packed with actionable insights that will elevate your approach to closing deals.
Here's what others are saying: Kelley Ridings says, "This book is a valuable resource! It opened my eyes to the psychology and problem-solving involved in sales. If you need to understand sales better, this is the book for you!" Richard O., a successful small business owner for 35+ years, calls the book "a breath of fresh air" and says it’s packed with useful ideas for closing deals. Brianna Hendley points out, "An objection is not a NO. It’s an opportunity to ask more questions and uncover your client's true needs. A fun and impactful book I refer back to regularly." David Illig reminds us that everyone is a salesman in life, "Whether it’s a product, an opinion, or a point of view, Phil Whitebloom will guide you to a successful conclusion." Bryan Lilly describes the book as "a good tour of ideas and examples" that help you navigate different objections with key principles. M.J. James highlights, "If you're in a sales slump, this book will teach you how to embrace objections and turn them into catalysts for closing more deals."
Don't wait—level up your sales game and turn those "no's" into "yes's." Get "Handling Objections: Clues for Closing the Sale" now and take the first step toward mastering the art of closing deals. Purchase here.
领英推荐
The BeenThere/SoldThat Podcast
?Join Brianna Hendley of Achievant Business Coaching and Phil Whitebloom as they discuss practical strategies to enhance your sales and business skills. Get ready to achieve your goals and dreams! Listen here.
More from BeenThere SoldThat
Want to know what programs you can participate in to grow your sales and business? Go to BeenThereSoldThat.com and see what programs are available.
Achievant Business Coaching, Your GPS to Success
Are you ready to accelerate your path to success? Brianna Hendley, founder and CEO of Achievant Business Coaching, has developed a transformative program designed to guide you toward your business goals with precision and clarity. Brianna's proven strategies and insights provide the exact roadmap you need to take your success to the next level.
If you're ready to unlock your full potential, click below to learn more about how Achievant can drive your business forward: Learn More.
You Must Write a Book
Many of you have shared that you're thinking about writing a book, or you're already in the process. My question to you is,?"What do you want your book to achieve? How will you measure its success?"?These are crucial questions, and if you’re serious about your book’s impact, you need guidance from someone who has mastered the process.
That expert is?Honorée Corder—a highly accomplished author, entrepreneur, and coach. Honorée’s insights have been invaluable in my own journey, and I can confidently say, I wouldn’t have succeeded without her books and courses. They provide the foundation you need to write and launch a successful book.
Ready to get started? The first step is purchasing her series of books, and when you're ready, dive into her courses. I did, and it made all the difference. Here are the links to get you started.
At?BeenThere Consulting Services, we believe that coaching is much more than training—it’s about creating real-time solutions for your business. We work directly with your specific sales challenges, addressing what impacts your business?right now, while developing the strategies and skills that will fuel your success in the future. Our promise: after each session, you’ll walk away with actionable takeaways that will increase your sales and enhance your business overall.
We understand that no one-size-fits-all program works for every business, which is why we offer a variety of coaching options tailored to meet your unique needs:
How to contact us
Curious about which program is right for you or someone you know? Contact us?here?to learn more and discover the perfect fit for your sales growth journey.
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Process Simulation Twin for Future-Proof Decisions.
5 个月Customer retention is the foundation of sustainable sales growth. What’s your top strategy for building long-lasting customer relationships? Phil Whitebloom