Maximize Your Holiday Marketing: Influencer Strategies and Insights for Growing Businesses

This week's spotlight is on harnessing influencer power this holiday season:

• Forbes on how 18 ways growing businesses can use influencers in holiday marketing;
• New Data: Gen Z most likely to trust influencer gift cecommendations, but need the most touchpoints for a sell;
• How to adapt to next-gen shopping habits to boost brands' success;
• New insights reveal the impact of creators and influencers this holiday season.

FORBES: 18 WAYS GROWING BUSINESSES CAN USE INFLUENCERS IN HOLIDAY MARKETING

As the holiday season approaches, small and growth-stage companies can greatly benefit from influencer marketing by leveraging influencers' reach and authenticity.?

Collaborating with the right influencers helps businesses access engaged audiences, enhance credibility, and boost brand awareness and revenue.

To maximize holiday marketing budgets, companies should consider strategies such as offering early product samples, creating engaging content like "Day in the Life" videos, running targeted social media ads, and establishing affiliate programs.?

Other tactics include working with micro-influencers, co-creating unique gifts, and involving local influencers to curate gift bundles. By implementing these strategies, businesses can effectively engage audiences and drive sales during the holidays. Read the full article.

NEW DATA: GEN Z MOST LIKELY TO TRUST INFLUENCER GIFT RECOMMENDATIONS, BUT NEED THE MOST TOUCHPOINTS FOR A SELL

Over a quarter (28%) of consumers have purchased gifts based on influencer recommendations, with Gen Z (52%) and Millennials (36%) showing the highest engagement.?

Gen Z is the most influenced by online creators, with 47% using gift guides and 58% trusting local or micro-influencers for recommendations.?

However, they require more touchpoints before making a purchase, with 23% needing to see a product 4-5 times.?

The study highlights that while influencers play a key role in holiday shopping decisions, trust still lies heavily in personal connections and customer reviews. Read the full study.

TOTAL RETAIL: HOW TO ADAPT TO NEXT-GEN SHOPPING HABITS TO BOOST BRANDS' SUCCESS

Gen Z and Gen Alpha approach shopping differently, prompting brands to adapt their strategies.?

With over $450 billion in purchasing power, these digitally savvy consumers engage with immersive experiences like in-game ads and branded missions, as many play video games regularly.

Personalization is crucial, with 71% preferring tailored experiences. Brands should align with the values of younger generations through genuine marketing and influencer endorsements.?

As shopping shifts back to offline interactions, omnichannel strategies that blend online and in-person experiences, like live-streamed events and pop-up shops, are essential.?

A strong online presence allows for seamless shopping across platforms, ensuring accessibility to desired products.

Read all insights by HypeFactory’s Head of Sales, Dmitry Morgulis

NEW INSIGHTS REVEAL THE IMPACT OF CREATORS AND INFLUENCERS THIS HOLIDAY SEASON

The Creator Economy's rapid growth reflects consumer demand for professional content beyond traditional media, especially among Gen Z.?

According to LTK's 2024 Holiday Shopper Study, a significant number of shoppers are influenced by creators, with 75% of Gen Z, 64% of Millennials, and 58% of the general population making purchases based on creator recommendations.

Shoppers influenced by creators are expected to have a 38% increase in buying power this holiday season, unlike the general population, which has seen an 8% decrease.?

Key categories for these consumers include entertaining essentials (75% plan to buy more), gifts (79%), and home goods (79%). Additionally, 70% of creator-influenced shoppers plan to start their holiday shopping by late September.?

While price matters, brand availability and loyalty are more critical for these shoppers, indicating a need for retailers to keep products well-stocked. Read the full report.

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