Maximize your content creation productivity
Marissa Pané
Content Marketing & Brand Strategist ? I combine psychology, storytelling, and visual design to help your small business make a bigger impact.
I'm kind of obsessed with discovering time-saving resources. Maximizing productivity and working smarter, not harder, is always at the top of my list. So with that in mind, let's dive into some time-saving tips about how you can stay organized and plan ahead to ensure you never miss a beat with your internal marketing efforts.
To supercharge your productivity, start using templates and workflows to streamline your tasks. Then organize all the necessary elements for creating various content types (such as social posts, email newsletters, blog posts) within a comprehensive content calendar.
ClickUp is an invaluable tool in this process btw.
The Power of Templates
When I say start using templates, I'm talking about many different things. There are multiple layers to optimize your efficiency. For example:
As we're living in the age of AI and everyone wants to get things done faster and easier - having ready-made templates or essentially a 'structure' to rely on will make all your marketing tasks go so much smoother.
Customizing Templates
If you’re a small business owner who’s DIYing all of your marketing efforts, I would recommend starting by coming up with a few templates for social media marketing, email marketing, blogging, and then overall project management for your marketing campaigns inside of your content calendar.
And guess what? I've already got you covered with caption and graphic templates for all your social media marketing needs! Check out the Content Catalyst Membership to see what I mean.
Then once you start churning out social media content faster than ever with the help of Content Catalyst, you're going to want to start organizing it all in one place which brings up back to ClickUp!
ClickUp is a productivity tool that can help you create and manage your content calendar with ease?– along with streamlining just about everything you’re doing in your business.
One of my favorite things about ClickUp is how you can pre-load customized templates into your completely customized content calendar. These templates provide a pre-built structure that you can customize to fit your specific needs, eliminating the need to start from scratch every time.
Benefits of Using a Customized Content Calendar Template
A personalized content calendar template can significantly benefit small businesses and service providers. If you’re not sold, here are some ways it can help:
1. Consistency in Posting Schedule
A customized content calendar template helps to plan and organize content creation and publishing. It ensures that content is published consistently, which is essential for building an engaged audience.
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2. Improved Collaboration
With a content calendar, team members can collaborate more effectively on content creation and scheduling. Everyone can see what’s coming up and contribute ideas or feedback, making the process more efficient.
3. Time Management
A content calendar helps to manage time more effectively by planning ahead and avoiding last-minute rushes. It also allows for better allocation of resources, such as assigning tasks to team members based on their strengths and availability.
4. Tracking Progress
By using a content calendar, businesses can track their progress and adjust their strategy accordingly. They can analyze which types of content perform best and make data-driven decisions about future content creation.
Introducing The ClickUp Content Calendar System
The ClickUp Content Calendar System was designed specifically for social media managers, content marketers, solopreneurs, and small business owners like you.
I understand the challenges you face as a small business owner — whether you’re juggling multiple client accounts or simply handling all of your internal marketing efforts while managing the moving parts of your content. That’s why I’ve created a game-changing tool tailored to your needs using ClickUp.
The custom?list views feature multiple dropdowns, empowering you to organize your content by pillars, themes, formats, and more. There won’t be any more struggling to find an elusive piece of content amidst the chaos.
The?board views we’ve constructed offer a birds-eye perspective, enabling you to visualize all working pieces of content with ease. And with the?table views, you have a complete content archive at your fingertips.
It was also designed to become your trusted ally in organizing internal brand assets, facilitating internal meeting communication, tracking social metrics, and unleashing your content ideation potential.
Within the overall template itself, I’ve set you up for success with a slew of pre-built ‘mini templates’ and easy-to-use workflows for additional time-saving productivity.
I totally understand the frustrations you’ve faced trying to make a downloadable content calendar work, even if it never quite fits the bill.
It’s kinda like searching for the perfect paper planner – it’s always so close to what you want but is never quite hitting the mark.
Which is why I’ve developed this?customizable content calendar system?using a platform that puts the power of productivity back in your hands.
So what do you say, are you ready to streamline your content creation process, in the way that works best for you?
Remember, by utilizing templates for your social media and content planning, you'll be able to save time, maintain consistency, and focus on what you do best – serving your clients.