Maximize Time On and Off the Phone

In today’s competitive automotive market, staying ahead requires more than just a strong inventory – it demands seamless efficiency across every department. Sharpen your phone processes and boost sales by understanding where to focus valuable time and energy. With Car Wars’ insights and phone handling expertise, your sales team can optimize their time on the phone, and managers can make data-driven decisions. Car Wars has created a housekeeping list broken down by often overlooked phone management tasks to complete daily, weekly, and monthly, ensuring your dealership performs at its peak.?

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DAILY?

• Track potential sales opportunities: Log every phone call in your CRM system. Follow up on unconnected calls in a timely manner.?

• Return missed calls quickly: Missed calls can mean missed opportunities. Make sure to return any missed calls as soon as possible, as timely follow-ups often lead to conversions.?

• Check in with warm leads: Inbound calls are strong indicators of interest. Dedicate time each day to reaching out to the warmest leads.?

• Set firm appointments: Train agents to proactively invite customers into the dealership with scheduled appointments.?

• Monitor appointment rates: Use Car Wars’ Pursue Box to track how well inbound calls convert to appointments and understand the progress of your phone conversions.?

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WEEKLY?

• Boost morale and coach your team: Regularly listen to phone calls to identify areas for improvement and provide feedback. Focus on refining pitches, improving rapport, and handling objections.?

• Track outbound call activity: Use Car Wars’ outbound activity reports to monitor the number of calls made, the duration of conversations, and how often calls convert into next steps such as scheduled appointments or follow-ups.?

• Foster strong conversations: Encourage your team to build strong relationships with potential customers, turning more efforts into profitable opportunities.?

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MONTHLY?

• Analyze marketing performance: Leverage Car Wars' Tracking Line Summary to evaluate which marketing channels drive the most consumer interest through inbound calls.?

• Focus on lead conversion metrics: Identify which sources are driving firm appointments, sales, or repeat customers.?

• Optimize your marketing spend: By reviewing Tracking Line Summary insights, adjust your marketing investments to focus on top-performing channels and cut spending on underperforming sources for better ROI.?

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Maintain a competitive edge in the automotive industry through consistent focus on phone handling efficiency. By following Car Wars' task suggestions, dealerships can maximize sales opportunities, boost team accountability, and make informed marketing decisions. Learn more about four specific phone metrics to focus on to capture more leads and drive growth HERE. Speak to an expert about implementing Car Wars into your dealership practices HERE.???

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