Maximize Q4 Sales: Download Our Ad Report! ??

Hot off the Amazon Grill???

The Q4 Advertising Report is Here! Download your copy today…

Welcome to Q4 2023! The time to supercharge your brand on Amazon is NOW. And we’ve got just the thing to ensure you’re ahead of the game - our latest Q4 Advertising Report.

Want a sneak peek into the Multi-Image Slideshow for Sponsored Brands? Curious about the future of Amazon's 'Supply Chain'? Or eager to learn about the potential of Shopify's 'Buy with Prime' feature for Amazon Sellers?

All this and more in our 90-day Quarter 4 Ad Report is here to give you a big-picture view of how the ad world has changed year after year. If you're an Amazon Seller or Advertiser who is eager to make every ad dollar count, then you've gotta see what we've been up to. We'll spill the beans on the trends we've been tracking, the strategies we've been testing out, and all the lessons we've learned from handling ads for over 60 partners. Don't miss out! ??

Download the Q4 Advertising Report Here

Got questions or need a more in-depth analysis tailored to your specific needs? Schedule now

GET YOUR COPY TODAY >>

How AMZ Pathfinder Will Use Google Ads To Maximise Black Friday ROAS In 2023

Got your strategy ready for Black Friday? If not, no sweat. AMZ Pathfinder has been experimenting with a fresh approach, and it's all about Google Ads! ??

Amazon's rewarding external traffic like never before. Bring in potential customers from Google, and watch Amazon roll out the red carpet for your products. The result? Better organic reach, potential savings on referral fees, and a significant bump in sales. ??

Curious about how we integrate Google Ads into your Black Friday playbook? Dive into our detailed guide and make this Black Friday a record-breaker!

READ MORE >>

Nerd Lounge???

A refresher on the Budgets tab

One of the most critical components of effective advertising is budget allocation. Think about it - if you haven’t allocated enough budget those ads you worked so hard to optimize aren't going to be shown. Chances are there are campaigns you manage that are leaving money on the table and not in your pocket based only on their limited spend.

But how do you know which campaigns aren’t living up to their potential? Enter the Budgets tab in the advertising console.? This has a few key metrics you should pay close attention to. These include:

• Average time in budget, which is expressed as a percentage
• Recommended budget (per campaign)
• Then, we have the “Estimated missed” columns for sales, impressions and clicks.?

Now that we know that, here's how to use this feature

1. Set your date range to a recent 2-week to 1-month period.
2. Filter the view to only show enabled campaigns with an ACoS % of X where X is your target ACoS. You’ll want to examine increasing spend for campaigns that are meeting your target first.
3. Filter to show campaigns with an average time in budget of less than 100%.
4. Sort the resulting campaigns in descending order by either Estimated missed sales, Average time in budget or Spend. Each sorting method provides a different perspective.
5. Open individual campaigns to examine how they are trending and determine if you want to increase their budget.
6. Don’t take the recommended budget from Amazon as the exact amount to set. Use it as a suggestion and run your own calculations based on your business needs and time of year.

We advise using this feature every week to assess where your budgets are tracking vs where you want them to be. There are valid reasons to constrict a campaign's budget, and even the most optimized account won’t have all campaigns spending 100% of the time.

Think of campaign budgets as your max setting. What actually dictates how much you spend is what you’re targeting in the campaign itself, what bids you have set for those targets, and what the competitive landscape for those terms looks like but we’ll leave that topic for another time!

P.S. This feature still has a grey Beta badge next to it, but it's one of those weird “forever betas” that Amazon does. Just ignore that, it works totally fine!

Amazon Trending Tidbits???

Amazon reopens Seller Fulfilled Prime enrollment

Seller Fulfilled Prime enrollment is BACK… but Amazon has decided to forgo the originally planned 2% fee, a decision driven largely by seller feedback.

The Seller Fulfilled Prime program offers a unique proposition for sellers. On one hand, they can independently handle fulfillment while adhering to Amazon Prime's delivery standards. On the other, this move might be seen in the context of Amazon's recent FTC lawsuit, which alleges that sellers are funneled into using Amazon's fulfillment services, thereby limiting alternative delivery strategies.

For Amazon sellers, the reopening of this program carries substantial implications. Beyond the obvious advantage of controlling fulfillment, the ability to display the Prime badge on products can significantly influence buyer decisions. However, with opportunities come challenges. To be eligible for the program, sellers must meet the criteria, which include maintaining an on-time delivery rate of 93.5% and offering free one-day and two-day delivery for Prime customers.

READ MORE?>>

Did Amazon Really Make More Than $1B From Using a Secret Algorithm to Increase Prices?

Have you caught wind of Amazon's secret weapon, the 'Project Nessie'? This algorithm was Amazon's way of testing how high they could hike their prices while watching if competitors would follow their lead. Clever, right? ??

While Amazon claims this project was merely to prevent unusual pricing outcomes, the FTC is raising eyebrows. With Amazon holding almost 40% of the ecommerce market share, every move it makes sends ripples throughout the industry. And here's the kicker: Project Nessie reportedly pulled in over a whopping $1 billion in revenue for Amazon!?

How might this impact your Amazon selling strategy? Dive into the full scoop here.

READ MORE?>>

Thanks for reading!

- Brent

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