Maximize Holiday Connections: Start Early with Targeted SEO for Peak Travel Seasons

According to Think with Google, today’s consumers may be particularly cautious in their purchasing decisions, but they are still ready to spend during holidays. These moments drive shopping intent. Therefore, as part of their holiday marketing strategy, hotel marketers should understand how consumers approach these moments year-round, not just during specific holidays.

What does this mean for Taiwan’s hotel industry? With the right combination of best-in-class shopper insights and AI-powered ad solutions, marketers can build consumer confidence and drive purchase intent during major travel moments.

Tap into Mindsets to Make the Most of Seasonal Moments

Shoppers fluidly move through different mindsets — deliberate, deal-seeking, determined, and devoted — as they approach seasonal moments. By aligning your brand strategy to these mindsets, you can strengthen your customer connections and drive greater results at each crucial stage.

Deliberate

Shoppers in the deliberate mindset like to plan ahead. For example, during Taiwan’s winter and summer holidays, many families plan their trips well in advance and often book hotels before the holiday season starts. According to Google research, over half of Taiwanese consumers plan their holiday trips two months ahead and conduct detailed research to ensure they choose the best accommodations and activities.

By using YouTube Video View campaigns and Video Reach campaigns, you can inspire these consumers as they plan and search for travel information, then convert them with a clear call to action. Running Demand Gen campaigns can capture even more intent.

Deal-seeking

Deal-seeking is an “always-on” behavior that’s not tied to a single sales day. Many Taiwanese consumers indicate that they keep an eye out for promotions and discounts throughout the travel season. For them, these promotional events are an essential part of their travel planning.

By strategically planning promotions that build anticipation ahead of key dates, marketers can extend shopping intent beyond a single day for sustained performance throughout the season. Providing key information like limited-time offers and customer reviews in your product listings can attract deal-seeking shoppers and convey a sense of value.

Determined

As the winter and summer holidays approach, people start feeling the pressure and move into the determined mindset. Even the most diligent travel planners may book hotels and activities at the last minute. Many Taiwanese travelers finalize their travel plans one to two weeks before the holiday starts, presenting significant sales opportunities during this period.

Using Google Performance Max campaigns or the SEO content marketing you wisely set up two months in advance can help you reach consumers when they are ready to make purchases across multiple touchpoints.

Devoted

Following key holiday shopping moments, many consumers continue to shop for self-enjoyment; self-gifting and deal-seeking are prevalent behaviors. Our own hotels have clear opportunities to serve devoted shoppers after the peak travel season, earning brand loyalty for the coming year. In the months following the travel peak, we see many consumers continue to search for related travel information and deals.

When shoppers are familiar with your brand, positive experiences are crucial to forming a sense of closeness. Research shows that quality, trust, reputation, and service help connect shoppers to brands. These connections yield results: many consumers choose to rebook at the same hotel because of past positive experiences.

Regardless of the specific holidays and key moments in different markets, the thoughtful way consumers approach them is nearly universal. Retailers must shift their marketing strategies toward optimizing for these crucial moments when consumers’ mindsets change. By leveraging AI-powered ad tools based on their priorities at a given stage, you can make every connection with every holiday shopper count.

Based on Think with Google’s research and search data trends, the above strategies can help our sister hotels capitalize on every holiday opportunity, boost their SEO rankings, and ultimately achieve better revenue in the upcoming travel seasons.