Maximize AFFI Con ROI

It's the American Frozen Food Institute 's AFFI Con event this weekend in San Diego, CA. I've seen at least a dozen temp-controlled and dry logistics service providers' announcements that they'll be there so "come and meet us...!"

Why?

In my experience, AFFI Con is one of the best events for meeting new prospects and current customers, and generating huge sales pipelines. With more than 1500 attendees, most of them representing food companies, it's a great event to participate in.

But if you want to stand out as a logistics services provider, you've got to offer a reason for prospects to come and see you.

All your peers offer the same services you do.

They all claim to have great customer service and available capacity.

So how are YOU setting yourselves apart? What do YOU do differently? What customer problems can you solve with your services?

Now you're thinking!

Here's a great post to review for more hints and tips on making this and all of your shows more successful.

And if you'd like help for promoting future events, just ask!

The best of luck at the show this weekend!