Maximising your returns through full product utilisation.

Clients often reach out to us when profit levels don’t match expectations and when there is a sense that the business could be doing more.?

A strategic review of your business provides insight into opportunities that could be exploited and how. It provides reassurance of risks to mitigate against and the steps needed to do this.?

Frequently, when we first engage with a new client, we will take them through a?strategic review.?If the business has a specific goal in mind, this will evaluate the business and the market; and outline the steps required to move the business in the direction required. This was the case with SSS Strawberries, a producer of fresh berries who were facing the challenge of how to best utilise their non-premium quality and end-of-season fruit.?

SSS Strawberries were not maximising potential returns over the entire growing season. The owners had identified that freeze drying the fruit would enable an increase in revenues and margins. We were commissioned to develop strategic; business and feasibility plans to advance this new product line and take it to market.?

To determine the feasibility of bringing freeze dried fruit to market, we looked firstly at the target consumer and in-store research regarding purchase behaviour tracking as well as Q&A sessions. We looked at the marketplace and went on to consider product positioning and packaging, Point of Sales materials, merchandising, channels to market and the overall brand – Gina’s table.?

To successfully determine the feasibility of a new product launch, you must fully understand the product and how it will better meet the needs of consumers than competitors. Without extensive research and clarity around your product’s positioning in the marketplace, as well as a strong and consistent brand identity, you are unlikely to succeed.?

The next steps in taking the product to market is capital investment as well as the development of a robust?marketing plan?to promote the product nationality through all relevant channels.?

Preparing SSS Strawberries for a national food product launch and extending its product line was no small feat. It is a great example of the?full breadth of?experience and expertise?that Gibsons Consultants provide to clients. Read the full article on our?website. For a guiding hand with your business,?contact us?for a no obligation chat with one of our experienced consultants.?