Maximising Long-Term Profitability: Tips for Charge Point Installers

As the demand for charging stations at homes, communities, and workplaces increases, installation professionals have the opportunity to tap into a growing market. However, success is not just about setting up the hardware; it's also about establishing a long-term trust-based relationship that enables recurring revenue. As an installer, taking proactive steps can position you for success in a landscape where governments actively promote the installation of charge points and the advancement of charging infrastructures.

Five Ways to Benefits

Here are five ways charge point installers can benefit from charging stations:

1. Access Big Clients: Establish relationships with major entities like shopping centres, corporate fleets, supermarkets, and organisations which install charge points to attract customers and employees.
2. Comprehensive Solutions: Partnering with charge point software providers like Electriqua enables you to offer installations and efficient management solutions, including payment tracking and usage analytics, enhancing client satisfaction.
3. Build Long-Term Relationships: Offer maintenance and warranty services to clients, ensuring recurring revenue streams while providing peace of mind without intensive resource commitments.
4. Efficient Operations: Unlike traditional home appliances, manage installations and conduct maintenance remotely, maximising efficiency and reducing travel time between clients.
5. Early Entry into a Growing Industry: Seize the opportunity in an expanding market for EV infrastructure, positioning your business as a pioneer in the burgeoning field of EV charge point installations.

Sustainable Revenue Streams

Beyond the initial installation phase, savvy professionals in this field have discovered the potential for generating recurring revenue streams. Let’s explore practical strategies for charge point installers to capitalise on maintenance contracts, software partnerships, and innovative service offerings. By embracing these opportunities, installers can enhance customer satisfaction and ensure long-term profitability in the evolving landscape of EV infrastructure.

The regular fee for maintenance

It is very convenient and time-efficient to charge your customers a regular fee to monitor their charge points—it gives them peace of mind and sets a recurring payment for you. Unlike other traditional household appliances, EV charge points can be monitored from the comfort of your own office. Charge points can, for the most part, be checked from a computer, and many fixes can also be made online.?

Offer charge point management?

Integrating charge points with advanced management systems like Electriqua allows you to implement monthly monitoring. This service allows you to oversee the functionality and energy of their chargers, track the use of green energy, and measure the reduction in CO2 emissions. Beyond simply installing charging stations, offering to manage their charge point system can differentiate your business from competitors and open the door to rapid expansion. Typically, larger clients with more than ten charge points installed show significant interest in this comprehensive service.

Track energy usage for payment returns

You can tell your clients how much energy expenditure can be attributed to EV charging and make it an end-to-end offer for them and their employers. Some of your clients will drive an EV given to them by their workplaces. For most of these people, tracking how much energy usage can be attributed to charging the EV will be extremely useful – if they have that number, they can get the money refunded for this energy by their employers.

Be the owner of well-located charge points

Setting up charge points is costly for some businesses and communities. But if the customer's location is within a customer's, a good option would be for you to offer to do the installation free of charge while maintaining ownership of the charging stations. That way, your customers can pay the market price, and all other EV drivers can pay a higher price for you to profit from. It is a win-win for you and your customers.

Create a blog of your experience

Take advantage of your experience as one of the first people installing charge points and create content for other installers like yourself to consume. By putting exciting materials out there for others to read, watch, and listen to, you can make a following that will eventually lead to brands wanting to do deals and advertise with you. With EVs growing so much in popularity that within a few years, essentially every household will need its own charge point, and many others will need to do so before you want to join the EV business. This will take time and patience, but blogging is a good revenue generator across the spectrum of industries.

Grow Your Business with Electriqua

• With our service, you can effortlessly monitor your clients' charge points from one centralised platform. Track performance metrics, usage statistics, and financial data to provide essential insights for companies, hotels, restaurants, and private point owners.
• Use our SaaS platform for your clients' charge points to enable seamless subscription services such as maintenance schedules and point management. This allows you to expand your service offerings while focusing on your core competencies.
• Secure commercial clients by offering Electriqua flexible payment solutions for point transactions. Support for prepayment, post-payment, POS integration and QR code usage ensures convenient payment options for all users, enhancing client satisfaction.
• Obtain personalised solutions for shopping malls, parking lots, and supermarkets with Electriqua. Provide insights into environmental impacts, revenue generation, and optimal charge point placement via our intuitive web portal, meeting specific client needs.
• Guide new EV owners through the complexities of EV charging using the Electriqua portal. Offer valuable support and services to enhance their charging experience and solidify customer relationships.

Final Thoughts

You've observed the increasing demand for EV charging points. Numerous opportunities are emerging with technology advancing rapidly in the EV sector. Take full advantage of your current foothold in the charge point industry to build a thriving business tailored to your strengths.