Maximising LinkedIn for Leadership: Influence and Impact

Earlier this week I was preparing to deliver a LinkedIn-focused education session for an APAC Women in Leadership program. I've been putting together some of the advantages LinkedIn provides for women in executive leadership roles.

LinkedIn is a key tool for women in executive leadership roles to enhance influence, build strategic connections, and showcase both personal and organisational impact.

From taking control of your digital-first impression to accessing global networks, just some of the key benefits of LinkedIn for executive leadership roles include:

??Elevating Your Leadership Presence: LinkedIn is where you can strategically showcase your leadership journey and vision. By consistently sharing your contributions, you can position yourself as a leader, both within your organisation, industry and on a global stage.

??Control Your Narrative: Your LinkedIn profile is the place to tell your story, and it’s your chance to control how it’s told. It’s an opportunity to communicate your leadership style, values, and professional insights.

??Access to Global Executive Networks: With over 1 billion profiles, LinkedIn connects you directly with fellow leaders, board members, and key industry influencers. This access opens doors to strategic partnerships, new board roles, and business collaborations.

??Publishing High-Impact Content: LinkedIn allow you to share your insights, leadership opinions, and views on industry trends. Regular content creation amplifies your voice and engages your peers and community.

??Attract Top Talent: Your LinkedIn presence is a reflection of both you and your organisation. A strong strategy can help you to attract top-tier talent and strengthens your employer brand.

??Amplify Corporate Initiatives: LinkedIn is the perfect space to champion your organisation’s initiatives such as volunteer and community engagement. Highlighting these not only enhances their visibility but also showcases your role in driving corporate success.

By optimising their profiles for maximum impact, building thought leadership through content, engaging in strategic networking, growing confidence in their personal brand, and showcasing organisational impact, women in executive leadership roles can confidently amplify both their personal and professional impact.

Where are your LinkedIn fracture points?

I recently worked with a team on their LinkedIn strategy. This client had done a lot of work on their LinkedIn strategy and implementation before we even meet.

As a result, they had some strong foundations, so our focus was on finding the fracture points - those small but significant gaps that create hidden disconnects between your company and its audience.

This is something I come across often.

?? In today’s digital-first world, LinkedIn is often the first touchpoint for business.

If there are fractures or inconsistencies, it can damage the trust and reputation you’ve worked so hard to build.

Whether you’re leading a small team or managing a larger organisation, these fracture points impact how people perceive your company online, often long before they meet your or your team in person.

In addition, these perceptions can influence their actions, meaning you could be missing out on opportunities without even realising it.

Click here to read 5 of the LinkedIn fracture points I've come across when working with teams.

Brisbane business friends, are you joining us at LinkedIn Local?

In today's digital-first world, we are meeting people online before we meet in person, but in person is where the real magic happens.

LinkedIn Local Brisbane CBD is the place to meet your online connections in person, have a great conversation and be part of a community.

Join us on the 30th of October to get to know the people behind the profiles.

We are back at the stunning 5-star Amora Brisbane, and you will also get to hear from our guest speaker, Jade MacLeod, Director Go-To-Market Operations at LinkedIn sharing the SME Roadmap to LinkedIn.

You can learn more here.

Presenting at the Association of Professional Builders Sumit.

Earlier this month I presented "LinkedIn for Builders" at The Association of Professional Builders Sumit, held at the beautiful Montage Sydney.

Over the last 5 weeks, I had the opportunity to work with one of the associations members on their LinkedIn strategy.

In the session, I was able to share the work we did, as I delivered a case study-style presentation to association members.

We walked through how we worked across their profile, activities and communication —covering what we did, how we did it, and the results we achieved.

I also shared just a few of the reasons builders should be on LinkedIn.

This included:

? Elevating your digital first impression: People learn about you online before they meet you in person. With LinkedIn as part of your digital footprint, it’s your chance to influence that digital-first impression.

?Making your team the superstars: Use LinkedIn not just to showcase your team, but also to give insights into what it's like to work at your business—attracting top talent.

? Creating opportunities for dynamic engagement: Your website is crucial, but it's static. LinkedIn, on the other hand, is dynamic and allows you to share real-time projects and have real-time conversations.

You can read more about this here.

Upcoming Travel

??I'm based in Brisbane and will be in Sydney in early November and Melbourne in early December. If you'd like to kick off a program for your team before the end of the year, feel free to message me at [email protected] .