Maximising LinkedIn Content: A Guide to Effective Posting

Keeping up with LinkedIn's evolving content formats can be daunting, but mastering them can significantly enhance your visibility and engagement. We've been actively exploring these changes and are launching our 'LinkedIn Post Type Guide'—a regularly updated resource to help you stay informed about new features and best practices for content creation.

Update Progress: While refining our guide, remember that perfection should take time to progress. We aim to provide a practical tool for those leveraging LinkedIn for thought leadership.

LinkedIn Articles: Key Insights

• Usage: Few users publish articles, yet they offer a prime opportunity to share expertise.
• Formatting Tips: Articles should have a clear banner image (600 x 322px or a double-sized variant for better desktop display). You can use the central portion of the image for crucial text to avoid cropping issues.
• Content Advice: Choose between concise, impactful articles or detailed explorations of a topic. Personal stories and actionable insights often resonate more, encouraging interaction and relationship-building.

Native Video: Enhance Engagement

• Specifications: Optimal video sizes range from 256 x 144px to 4096 x 2304px, with a length of up to 10 minutes and a file size between 75 KB and 200 MB.
• Best Practices: Use videos to clarify complex topics or share company culture. Always include a strong call-to-action and consider subtitles to cater to silent viewers.

Text-Only Posts: Simple Yet Effective

• Character Limits: Up to 1300 characters. You can structure your message using headers and bullet points (or emojis for visual appeal).
• Link Sharing: Add links post-publication to maintain focus on your content and optimise engagement.

LinkedIn Polls: Engage and Discover

• Functionality: Revived for modern use, polls allow quick insights and are excellent for engaging directly with your audience.
• Here are some tips: Craft questions to encourage participation and interaction and enhance your post's reach.

Carousel Posts: Visual Storytelling

• Creating Carousels: Convert presentations into PDFs or PPTs and adjust dimensions to suit LLinkedIn'sformat (1080 x 1080px or 1920 x 1080px).
• Engagement Strategies: Include a strong final slide call-to-action and ensure visual consistency throughout your carousel to maintain brand identity.

Single and Multi-Image Posts: A Picture Speaks Volumes

• Guidelines: For single images, use 1200 x 627px to ensure clarity. Multi-image posts should maintain consistent sizing to ensure quality and navigability.
• Content Tips: Use images strategically to support your text and drive traffic to your website or other platforms.

Document Posts: Share In-Depth Insights

• Best Uses: Ideal for sharing comprehensive information that requires visual elements, such as press releases or detailed reports.
• Design Tips: Ensure documents are visually appealing and mobile-friendly, with clear titles and summaries for easy navigation.

Our continuous exploration and updates to this guide aim to empower you to utilise LinkedIn effectively, turning it into a pivotal tool for professional growth and engagement.