Maximising investment in trade events

Many businesses will currently be finalising plans and budgets for next year and trade shows may form part of those 2025 plans.

While events can be expensive to attend, when done well, they can reap many rewards for clients.

Here are some top tips for businesses wanting to maximise their investment in trade shows.

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Build hype on social media

Use social channels to promote your participation in the lead up to the event. Announce speakers and share photos from previous years. Then, during the show, share updates and videos and reply to any comments asking questions.

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Press outreach

Issue a media release before the event announcing your involvement. This will help to generate interest in your company and your stand. Look to set up press interviews with company representatives, especially if you have a new product or campaign that is being unveiled at the event.

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Livestream

Consider a livestream to showcase your stand for those who are unable to attend the show. This works particularly well if you have a demonstration taking place. Record and publish videos after the event too.

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Digital press pack

Gather all the information you want to share in one place. To make it easy for journalists to write about your business accurately, make sure to include product details, company information and access to high-resolution videos and photos.

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If you have an event planned, the Edson Evers team can help you to increase brand awareness, generate positive media coverage and drive leads.

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To find out more email our Account Director, Lizzie Craddock at [email protected]

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