Maximising Influencer Partnerships - Stop Leaving Revenue on the Table
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This week we're discussing maximising your influencer partnerships within the world of gaming, tech and entertainment.
Maximising Influencer Partnerships - Stop Leaving Revenue on the Table
In the world of gaming, tech, and entertainment, influencer partnerships are often the secret sauce to reaching engaged, niche audiences. However, many brands, regardless of the niche, are not fully maximising these collaborations, resulting in lost revenue and missed growth opportunities. Whether you’re in these industries or others, if you’re struggling to get the ROI you expect, you’re likely making these common mistakes.
Common Pitfalls in Influencer Campaigns:
1.Not Leveraging Influencers for the Long Term
Treating influencers like a once-off ad channel is a missed opportunity. Brands that consistently collaborate with influencers over time see better audience engagement and more significant returns.
Case Study: Epic Games and Fortnite
Instead of one-time promotions, Epic Games partners with gaming influencers on an ongoing basis. Their continuous engagement across live events, updates, and collaborations has made Fortnite a household name. This long-term approach builds momentum and community buzz, driving results far beyond a single campaign.
2. Misaligned Expectations Between Brands and Influencers
Trying to micromanage influencers or forcing them into a rigid corporate narrative often backfires. The best results come when brands let influencers do what they do best, create genuine, engaging content for their audience.
Case Study: Xbox Series X Launch
Microsoft allowed influencers to create their own style of content for the Xbox Series X launch. Rather than sticking to a corporate script, influencers were encouraged to review, unbox, and engage honestly. The result? Genuine content that resonated with fans and led to higher trust and engagement.
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3. Focusing Only on Short-Term Gains
Many brands focus on immediate wins but fail to invest in long-term partnerships that cultivate sustained growth. A single campaign may bring results, but a long-term approach is where the magic happens.
Case Study: Sony PlayStation
PlayStation works with gaming influencers across product cycles, ensuring they stay embedded in the gaming community, even when they’re not actively launching products. This long-term integration has allowed them to stay relevant and drive consistent engagement.
How to Revamp Your Influencer Strategy
Additional Reading
Join the Conversation
Are you optimising your influencer partnerships for long-term success, or are you missing out on potential revenue? Let’s discuss the challenges and solutions. Share your insights below or reach out to me to talk strategy.
Image – Cullen Communications: https://tinyurl.com/2va3826y
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2 个月Thanks for the great insights, Suhit! ?? It's surprising how many brands still view influencer partnerships as one-off deals. Your focus on the long-term approach is absolutely right, it's all about fostering genuine relationships and trust over time.
Influencer Marketing & Management | ADHDer | Creators, Talent & Brand Partnerships | Gaming + Music Biz Alumna
2 个月“Think of influencer marketing as a relationship rather than a transaction.” THIS ??????