Maximising BIG seasonal events

Well, that's summer over with! And for many reasons, the beginning of September can be a tough time for Hospitality, with the run from now until Christmas being an absolutely key trading period.

Of course, most have been planning for the upcoming festive period for months already but let's take a look at?how venues can most effectively maximise these big seasonal event bookings to fill their venues...

In partnership with event management platform, KAM Insight recently spoke to corporate event planners and hospitality operators to understand what venues can do to attract BIGGER bookings and here's what they said...

???60% of operators say large bookings and events are important to their business?

???Nearly 3-in-4 venues use some technology to manage big events (hooray!)?

???But?more than?1-in-3 still mainly rely on ‘pen and paper’ to manage bookings

???…and 51% of venues don’t have guest communications in one centralised place or system

And what did the event planners we spoke to think of the whole booking process? They had some key frustrations…

???Slow communication and response time from venues?

???Being handed over to multiple contacts?

???Hidden costs potentially affecting the final budget?

???The need for transparent and itemised cost breakdowns from venues

Attracting seasonal large parties can obviously offer huge revenue potential to venues,?so it’s surprising that so many don’t embrace technology to help them maximise and manage these bookings-?and also streamline and improve the customer experience.?

Those hospitality businesses looking to streamline the event-booking process should check out our research with Tripleseat , which has been turned into the?Ultimate Event Management Guide here.

KAM research report | Family Dining

Back by popular demand! This was our most popular report from 2022 and it’s back! A taster will be exclusively presented at next week's The National Restaurant, Pub & Bar Show - the new name for Casual Dining by KAM's Jo Lynch , where she'll be joined by a fabulous panel ( Ruth Carpenter , Kelly Beard & Lizzie Isles )

Find out what families (adults AND kids!) want from hospitality venues when dining with young kids - coming very soon! Register your interest.

KAM infographic | Staff impact

How much impact do your staff have on what your guests order? And how much should they have? Only 1-in-2 customers say they’ve had any food recommendations from staff when they’ve recently eaten out. Check out our latest infographic from?Plan to Plate, done in partnership with? Paytronix / NFS Hospitality .

KAM opinion piece | Gamechangers

The latest issue of The Oracle, from Gamechangers Organisation , is packed full of fantastic news, insights and opinions on the booming Competitive Socialising industry. Well worth a read for anyone wanting to keep up with this fast-evolving sector. Read more.

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