Maximise your site for revenue growth this holiday season!??
NOVOS | eCommerce Agency of the Year
The first organic growth agency for eCommerce brands.
Welcome to the monthly NOVOS eCom newsletter…. It’s the busiest time of year for most of us, how are we already nearly in 2024?
Our aim is to bring actionable, bitesize eCom tips and news to your inbox, supported by our core partners to make it as insightful as possible.
3 eCommerce Actions:?
Re-purpose and update your existing Christmas assets
Use a site search “site:Christmas” to see the Christmas-related pages you currently have on your site. These are already indexed, so they are perfect to be refreshed and updated for this year's holiday season. Add internal links to these from your global navigation and key pages, and you’re ready to go.
And you don’t have to stop there, out of season, keep the pages live (you can remove the internal links) and add an email capture. Ready to go again next year.
Secondary keywords will be your best friend
If you’ve optimised all of your categories for high-volume keywords, this is great. But don’t forget to add “secondary keywords”. Keywords that may have less search volume but are also relevant to your products. These can be USPs (free delivery), specific materials you use (Supima cotton!), or features of your products (waterproof, 100% recycled etc).
They may not always have huge search volume, but they can build your brand and allow you to rank for less competitive keywords whilst your site builds up for the big generics
Leveraging Search Bar UI for Revenue Growth
brought to you by our partners, Klevu - A division of Athos Commerce
The power of a well-designed search bar UI cannot be overstated. It's a portal to conversion—over 40% of shoppers head straight to the search box upon visiting a site, a number that skyrockets on mobile. Recognizing this, it’s clear that exposing the search bar is not just good practice; it's a revenue accelerator.
Klevu customer, Seasalt Cornwall, proved this with a strategic overhaul of its search UI, informed by an in-depth A/B test on desktop and mobile. The results highlighted the crucial role of visibility and accessibility. Their winning formula? An exposed search bar that stands out with optimal placement and contrasting colors, leading to an intuitive and frictionless user experience on mobile and desktop..
Their methodical approach to A/B testing—evaluating everything from visibility to user prompts within the text box. They observed a 43% rise in sessions with search, and 47% increase in revenue by making the search bar more prominent on desktop. And a 9% increase in sessions with search on mobile, and a 16% increase in revenue from mobile.
This is more than a success story—it's a call to action. By making your search bar undeniably prominent and user-friendly, you're not just inviting interaction; you're driving revenue.
Dive into the intricacies of their journey here and discover how a visible, accessible search bar can transform your site's performance. Remember, when your search bar shines, your revenue soars. For a free search and product discovery audit of your website, request one at klevu.com/audit. It’s free!
Performance PR Spotlight?
Every year Christmas markets across Europe attract millions of people, for our client Poster XXL we wanted to find out which were the most popular Christmas markets in Germany, Austria and Switzerland as well as a list for the whole of Europe.
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To do this, we examined the German and English Instagram hashtags for each location and added the total to find the Christmas markets with the most Instagram posts in Europe. The goal of the campaign was to increase their backlink profile and target international press. This campaign achieved 54 links from publication with an average domain rating of 58. This included links from Myself, Merkur and MSN.
Partner’s Insights
– Courtesy of our good friends, Rebuy Engine
With Christmas and the holidays right around the corner, consumers are on the hunt for the perfect gift for their loved ones.
Personalization can prove to be a crucial component for any merchant as 76% of consumers are more likely to purchase from brands that do. A cohesive personalization strategy can influence shoppers to engage with your products and convert them into paying customers.?
Product recommendations are a great way to personalize the website because of their ability to surface dynamic messaging, discounting, and offers based on specific customers. No-code rulesets can be implemented with personalization platforms to surface offers based on:
Pair any of the preceding personalization tactics with the following solutions to maximize sales during this holiday season:
Rebuy’s AI-powered suite of solutions can help to build an end-to-end, personalized shopping experience that covers every part of the customer journey, from the homepage to post-purchase, to help drive key ecommerce metrics such as conversion rate, average order value, customer lifetime value, and return on ad spend.?
Interesting news roundup
Some interesting news circulating in the industry at the moment.?
??ONS data suggests that retail sales volumes fell in September by 0.9% and also fell in October, will November be a mad rush for Christmas?
?? 64% of Americans are likely to use holiday sales to buy for themselves. It’s not just about gifting – this will translate into the UK market too so even if you don’t sell something you deem a giftable product… it’s worth focusing a sale strategy to self-buyers
?? The Guardian reported that John Lewis’ research suggests that shoppers begin regular Christmas shopping from early November – will this continue to get earlier and earlier perhaps?
? Frasers Group buys German retailer SportsScheck
?? ASOS sales continue to slump?