- Amazon AMC and DSP create a powerful duo for advertisers and they have to work together.
- How can I use Amazon AMC and DSP??? AMC enables advanced path to purchase analysis, audience modelling & custom audience creation.?? ADSP performance is then supercharged by this insight and by activating new AMC audiences, can drive performance across the funnel.
- How do I get AMC?As long as you are running some Amazon Advertising DSP activity, then you can get an AMC instance created easily and it is completely free.
- I don‘t have SQL experience - is it difficult to use?Some templated queries are now provided by Amazon, HOWEVER it still requires good SQL expertise to make AMC work for you.That’s where Tambo Compass AMC Audience Builder comes in.
- If I‘m using DSP, do I need AMC?Using Advertising Methods like DSP is very powerful for your advertising strategy, however, mixing this with AMC Audience builder will take you even further as you have better targeting and better return on investment.
- Will using AMC help my Amazon growth?Based on Tambo’s client performance that use Tambo Compass AMC Audience builder, we saw AMC retargeting audience converting on average 2x better than DSP alone.
Take a tour of Tambo Compass Audience Builder Dashboard with our very own
Amir Elam
Contact [email protected] for your own personal demo or DM me.
