Maximise Social Media Success with Employee Advocacy ??

Welcome to "The Gen" - our bi-weekly newsletter that's filled with valuable marketing tips and how-to's. In this edition, how to harness the power of employee advocacy to supercharge your social media success.

Organic social media is a key part of the marketing mix which can be strengthened by employee advocacy.??

People-powered, social advocacy

People like to connect with people! Relying solely on corporate social media accounts can limit reach and keep a distance between you and your customers. Making employees part of your social strategy shows the human side of your business. Plus staff-originated content shows the breadth of your skill set by showcasing individuals' areas of expertise.?

Here are 6 key tips to?ensure successful employee advocacy:

1. Encourage:?Let employees know the benefits of their sharing and authoring social content. It helps the company thrive, keeps them informed, and helps them to build their own personal brand.
2. Reward:?Acknowledge and thank employees when they share or create content. Consider incentivising advocacy with competitions or rewards.
3. Unite:?Social advocacy is inclusive and can unite teams. Everyone in the company can participate.
4. Brainstorm:?Tap into the hive mind of your team. Encourage staff to share their content ideas, news, and trends. Use a spreadsheet or software like Slack or Trello for collating everyone's thoughts.
5. Create:?Get creative and maximise!?Content can be used in different formats across multiple?channels to engage your customers and nurture leads. Content from an individual will need to be positioned differently from that coming from a corporate account.?
6. Regulate:?Provide onboarding documents that outline social media tone of voice?and any off-limits content topics. Train and guide staff regarding planned content themes and calls to action.?

Employee advocacy is an extremely powerful tool in your social media approach. By tapping into the enthusiasm and expertise of your team, you can build a more authentic, engaging, and influential presence on social media.?

To find out more, read our blog.

We're here to help.?

We collaborate closely with our clients' teams to create comprehensive social media strategies and offer practical support for content creation and management.

Call?01884 255999?or book a?discovery call?to learn more. Why not ask us about our monthly marketing retainers to save you time and ensure?your marketing efforts receive the attention they deserve?

Twitter's Big Shift to 'X': Discover What's in Store and How We Can Aid Your Transition!

In a surprising move by Elon Musk, Twitter recently rebranded, shedding the iconic globally recognised bird logo in favour of a minimalist "X."? The change initially caused some confusion but has also generated a buzz. So, why did he do it? Twitter's user count has been declining significantly and is predicted to continue decreasing, with an estimated loss of over 32 million users by 2024. The rebrand has been positioned as an evolution from Twitter as a social platform to X as an everything app that will include expanded features, as well as banking and e-commerce options, along with increased financial incentives for subscribed users and advertisers. ?

How does the rebrand affect your business??

The X era in social media is here, and the jury's out on whether the new direction will be a success. For business owners, there may be less visibility on the platform due to fewer people using it, but greater opportunities come with more advertising options, financial incentives, and integrated retail capacity. In terms of aesthetics, if your website or marketing materials feature the Twitter bird, you'll need to replace this with the new X logo. If you need assistance with these updates, don't hesitate to reach out to us. You can?call 01884 255999 or email?[email protected].?

About Oxygen

We're a full-service?marketing communications?agency – with an emphasis on client service. We've scored 100% for customer satisfaction for over 8 years.

ISO9001 quality and ISO27001 information security certified for:

Marketing | Graphic Design | Website Development?& Hosting | Copywriting | PR and Media Relations | Video Production?| Print Management

Get in touch

T:?01884 255 999 E:?[email protected]?W:?www.oxygenagency.co.uk