For max. benefit in content marketing: Repurposing

Today, I want to tell you about a great content production way: repurposing.

If you have not heard about it, but if you are already in the content creation world, probably you are doin' it without knowing.

Repurposing means sharing the same content in different formats. For example, I have an article about content marketing for B2B. I can create a video using the same text. I can create an infographic using the titles. I can even create an ebook by expanding the content or combining it with other related blogs.

Voila! It's repurposing. Now, you know.

Why repurpose your content?

First of all, when you create content, you probably find the best topic ever at that moment. Different formats appeal to different audiences and look better on different platforms. When you repurpose the original content on that topic, you increase the chance to reach out to more people more interestingly.

You publish many pieces of content without spending more time to find out good topics. Basically, you squeeze a topic for the maximum benefit.

Well, that's it for now. So, it means I also created my to-do list for the next few days:

• write a blog article on repurposing,
• create an infographic using the subtitles,
• try Vimeo for making short videos to post on social (Have you tried it? It looks simple and classy. I will give it a chance, I think).

I wish a busy week to everyone!

You can send me a message to repurpose your content together.

Gizem