“IT” MATTERS HOW YOU INTRODUCE YOURSELF

It matters how you introduce yourself on your radio show. This is such a tiny thing, but important. An object is an “it.” It’s a ball. It’s a taco. YOU are not an “it.” You would never walk up to someone in person, stick out your hand, and say, “Hi, it’s (insert your name).”? You would say, “I’m (insert your name).” Let’s dive into this week’s Beyond The 615 Column, article # 125.

Because radio is 1-on-1 and personal you should introduce yourself in a very personal way like:

“I’m (insert your name).”

“My name's (insert your name).”

“That’s Lauren Daigle with me (insert your name).”

You can also add “Hi," “Hello,” “I’m glad you’re here,” “I’m glad you’re listening,” “Thanks for listening,” “I hope you’re well” before or after your introduction to avoid sounding predictable.

HERE’S THE TAKEAWAY

Be personal. Using “it’s (insert your name)” sounds like an impersonal cell phone greeting. You can avoid falling into a predictable pattern by writing down various introductions and rotating through them.??

#radioshow #radiopersonality #radiohost #radio #radiodj #onair #radiocoaching

In 2021, Todd Stach launched Beyond 615, a coaching and consulting service, where he strives to help others build confidence and discover their full potential. He has led over 1,300 coaching sessions with radio shows. At the time of this article, he serves 28 shows at 12 radio stations. Todd has also written 165+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.