A matter of trust

A matter of trust

Supermarkets have been on people’s minds a lot. With household costs like rents, mortgages, rates and insurance still going up, and families visiting the supermarket an average of 2.5 times a week, they’re feeling the impact every time they tap their eftpos card.?

As a result, supermarkets are under scrutiny - and Consumer NZ is claiming that trust in supermarkets has plummeted. ?

I get the frustration around rising prices. Just a year ago we were seeing record inflation, record cost increases from suppliers, global disruption and supply chain issues, and there are still issues with the increasing cost of doing business. All of which have contributed to higher prices at the checkout over the last few years when many New Zealanders are struggling. The current facts are that for the last four months Stats NZ’s food price inflation rate has been less than 1% per annum.?

Trust is something different though. It goes to the heart of an organisation and its people. And this is where I want to give a shout-out to the Foodies whānau - our local grocers, their families and teams for the incredible job they do.?

We know full well that trust is something we need to earn, and that once we have it, we need to work hard to keep it. Our people come to work every day committed to doing just that. They take enormous pride in their work and in doing the right thing by our customers.?

Right now, they’re often called upon to manage difficult situations and witness challenging customer circumstances firsthand. It’s not easy, and I give big respect to every one of them.?

It makes me incredibly proud when others recognise their hard work. Kantar recently ranked PAK’nSAVE second in its corporate reputation index, which took into account trust, fairness,?responsibility and leadership, with New World ranking 10th. ?

In another great milestone, Four Square turned 100. In the retail industry you don’t last long unless customers trust you to deliver.?

We know it’s not just about being at the top of a list - it’s about earning trust through our actions.??

That’s why we’re committed to continuing to improve and serve our communities in the best way we can. ?We track and report on changes to the cost of groceries we buy and retail prices each month, and the factors behind them. The good news is that food price inflation is back under control, and the prices of many popular grocery items are even falling.?

So, thank you to our customers for your continued support—and your trust—and a special thank you to all our staff, who are the backbone of everything we do.

CQ


Geraldine Chan

No regrets | Be the change you want to see | Carpe diem! | Customer Success Manager (Corporates) | TMNZ

7 个月

HI Chris Quin, it really is awesome to see you always batting for your team. That is leadership in action. Although I personally do not shop at Foodies regularly I know many who do and will not shop anywhere else. We should not forget that our supermarket operators risked staying open for us during the pandemic. I also know a Foodies owner who tries his best to do everything right by his staff and running a large supermarket is no easy feat.

Karl Jager

The eternal Optimist @ Optimism inc

7 个月

Chris Quin I think you've somewhat missed the point here...either deliberately or not I don't know. As a consumer my lack of trust in supermarkets has NOTHING to do whatsoever with the staff that work there and everything to do with supermarkets pleading about 'cost of doing business' while then upgrading large amounts of the supermarkets in a cost of living crisis. It has everything to do with the fact that is has been shown that the profit per dollar that NZ supermarkets make is considerably higher than in other places in the world . It has everything to do with supermarkets placing convenances on property to stop competition...something you've just been fined for...and then saying we don't do that anymore...from when?? there are still plenty in place of that I have zero doubt...cancel all those...stop focusing on saying 'but we give to community supermarkets' when if prices/profits were not so high this wouldn't be needed...and that's a tax write off for you as well.... This is just some of why the public don't trust supermarkets!!

Toby Hilliam (Skilton)

Founder & CEO of Appetise: We exist to provide FMCG companies with superbly simple, game-changing shoppers insights.

7 个月

Hey Chris Quin - would be awesome to chat about how we can help further build trust with Kiwis. We have about 50k+ kiwi households who trust us to plan their weekly meals and order their groceries.

Grant Dennis

Sustainable and Affordable Home Director, and Independant Senior Advisor PwC Vietnam Consulting

7 个月

A simple example of Trust is the way the 2 chains manipulate discounts. With their dedicated “club / discount” cards and apps if you don’t happen to have it on you or able to show the app all the promoted savings are denied! In the past the cashier used to swipe a store one to ensure the customer got the discounts. Foodstuffs new policy is now not to allow staff to help customers to achieve the promoted savings - another opportunity to maxamise profits. Shame on Foodstuffs for doing this. Chris not sure if a national wide policy but give the promoted discounts without always having your phone on you!!

Andrew K.

Director at Richmond Bartley Strategic Advisors

7 个月

Great message Chris. Your staff at the coal face have been through a lot over the past 3-4 years. A good reminder that companies are made up of regular folk who turn up to work every day and do their best.

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