Matt Skallerud: Innovative, Pioneer, LGBTQ Marketing Leader

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with serial internet marketing entrepreneur Matt Skallerud.  Matt founded one of the first internet websites focused on the gay community. Within a short period, he also founded one of the first websites (gaywired.com 1995) for the lesbian community (shewired.com) both acquired by Here Media (2006) and no longer active. Matt shares a bit of history surrounding the development of early LGBTQ web platform presence. Matt shares how the LGBTQ were early adopters using sites to connect with others.  

The experience he gained from those experiences led Matt to launch Pink Media (2008), a marketing firm specializing in helping corporations target and reach the LGBTQ community across all media platforms. He and Pink Media has also been instrumental in bringing many live and virtual events, conferences, and symposiums regarding LGBTQ entrepreneurship with a keen focus on marketing SEO, and public relations (PR). We further chat about the current changes in live events to leveraging online virtual events/conferences with a high production value contrasting the past of the logistics of live events versus virtual content that can reach thousands day and night. Matt and Pink Media is continually experimenting to evolve their strategies.   

We discuss social media etiquette and properly using it for business networking with authenticity on sites like www.OutBuro.com and LinkedIn. Recently even Gary Vee has been touting the opportunities on LinkedIn. We share some stories of how some LinkedIn profiles are inappropriate as well as compare and contrast the value of social media sites and being very selective on what you post can actually increase engagement versus sharing low-quality content often.   In our conversation, Matt shares a bit of his entrepreneur journey along with current and future plans. 

To connect with Matt find him on OutBüro here. https://outburo.com/profile/mattskal/

About Pink Media

We integrate the power and reach of content & social media marketing with traditional online strategies including banner ads and e-mail campaigns. We merge PR, Advertising, Marketing & Social Media.

Social Media

• #ILoveGay Network
• Hyper-targeted social media advertising
• LGBTQ Influencers
• LGBTQ Influencer Opportunities
• Content Marketing
• Social Media PR
• Social Media monitoring and analytics

Advertising

• Hyper-Targeted, Programmatic Advertising
• Hyper-Targeted Email Marketing
• Mobile Advertising
• Business to Business Advertising
• Market Specializations
• Advertising RFPs

Search

• SEO services
• Keyword search term marketing on Google,
•    Bing and other search platforms
• SEO Monitoring and analytics

Video

• Pre-roll and other forms of video advertising
• OTT video advertising
• Video as content in social media marketing
• Custom video packages

Events

• Pink Media Receptions
• LGBTQ Week NYC
• LGBTQ New Media Expos & Conferences
• Event Sponsorship
• Our Pride Sponsorships + Corporate Work

Join me and Matt on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/