Mather Report with David Clinch
David Clinch
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
Lots of?#MediaRevenue?new this week, including some interesting updates on how TV News organizations are thinking about their revenue strategy for streaming news
Our?Mather Strategies?consultancy?team is now working on some very interesting projects in both the newspaper and magazine industries so let me know if you would like to hear more about those.
Always?let me know on Twitter?if you spot any?#MediaRevenue?stories I may have missed. If you have any questions or comments about these updates,?please get in touch.?
Here is this week's curated selection of?#MediaRevenue?news:
"The question is not whether to invest in streaming but how to make it pay. TV has two basic business models: charge viewers directly, as Fox Nation and Netflix do, or charge viewers nothing but sell their attention...to advertisers."
"The U.S. is expected to make history in 2026 when it becomes the first major media market in the world to see digital newspaper ad revenue
"They plan to eventually charge for subscriptions. They hired Rachel Oppenheim, an advertising executive at The Times, to be the company’s chief revenue officer."
"There are mixed feelings among industry participants about how big of a pullback media companies may see in advertising revenue." "Semafor, which will launch this fall, will start as a free, ad-supported service and will stay that way for “six, 12, maybe 18 months,” before installing a paywall."
"$50/year...for the NEXT 50 YEARS??!? That's a *great* deal — and one that shows how far news sites will go to reduce subscription churn
"Netflix, which is hoping to boost revenue by selling ads around its programming, is still in the early stages of developing the strategy and has explored a range of tie-ups in recent weeks."
"Advertising-supported video-on-demand (AVOD) services are gaining popularity across the United States much more quickly than their subscription VOD (SVOD) counterparts,?according to a study by industry trends analyst firm Comscore Inc.?During their “State of Streaming” webinar."
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"The Economist's revenue grew 12% YoY in FY 2022 to ￡346.3M, with operating profit up 11% to ￡46.4M, its best since 2016, and it had 1,185,000 subscribers."
""I’m hoping that people see it more as a long-term investment and they see the potential of The New European, as indeed The New Statesman or The Spectator or The Atlantic.”"
"The company distributes free, local magazines to readers by mail for free each month. The magazines are operated and managed by local constituents, who can leverage Stroll's national printing, copy editing and operational resources."
"CTInsider.com began a major expansion for HCMG to become a statewide news powerhouse. Today it seems that they are well on their way to achieving their goal of having 100,000+ paid print and digital subscribers across their entire network."
"The Public Interest News Foundation (PINF), which carried out the survey, extrapolated the revenue earned by this group to estimate the total earnings of the UK’s independent news publishers to be between ￡20m and ￡40m in total."
“Who What Wear” deal takes Future PLC to sixth place in US media market."
"Google made binding commitments to negotiate license deals fairly with a broader array of French news publishers, part of a changing approach from the search company in a global debate over how tech companies should pay for news content."
""Our vision for Google News is focused on strengthening access to local news, providing access to a diverse range of sources, and addressing misinformation while protecting the open web.""
"The Los Angeles Times has formed a six-person team to create content on Instagram and TikTok for young, diverse consumers who may not already be part of the news publisher’s audience."