Mather Report with David Clinch
David Clinch
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
A trend in the news industry, that I have been following for some time, is the emergence of "Live Journalism" as a model for digital news organizations covering breaking and developing news stories, as well as live events in entertainment and sports verticals.
Live coverage is not new of course but the "Live Journalism" model was first developed by newspapers, with purpose-built products, technology and teams, to compete with TV News for audiences that flock to authoritative news sources during big stories.
The success that some of these big newspapers have had with this model, and the development of even more sophisticated products and workflows, has ironically now led to some TV News organizations thinking about adopting the same model on their websites and apps. To be clear, this means going beyond live streaming on your website, or even live blogs, to create a similar sophisticated "Live Journalism" experience for new and young audiences who expect more than just incrementally updated articles and videos to keep them engaged in the story.
Some magazines organizations have also moved in this direction as they cover more live events and big stories in their core verticals.
This comes as digital creates a "level playing field" for these traditionally very different types of news organization to compete directly for these new audiences and the long term revenue opportunities they bring.
As I mentioned before, we have now launched the?Mather: Strategies?consultancy?service to support media organizations that are moving to the "digital transformation 2.0" stage of their development and aligning their technology, content and newsroom strategy to optimize for consumer revenue.
We offer a simple "right-sized" approach to help media companies assess their revenue technology stack (Intelligent Paywall?) along with a review of content optimization and newsroom workflows to make sure both are aligned with the overall consumer revenue strategy.
We are the exact opposite of what big consultancy companies do in the industry so give me a shout if you want to hear more about this approach for your news organization.
Always?let me know on Twitter?if you spot any?#MediaRevenue?stories I may have missed. If you have any questions or comments about these updates,?please get in touch.?
Here is this week's curated selection of?#MediaRevenue?news:
"Substack has told investors that it had revenue of about $9 million in 2021"
"Outside Inc., which publishes more than?20 magazines?dedicated to the outdoors and fitness including namesake Outside, will lay off 66 full-time employees as it shifts away from print and focuses on digital."
"Presumably, this criticism is also a reflection of some macroeconomic apprehension. CNN, which was already experiencing a post-Trump softening, is enduring some of its worst ratings in a decade."
"This will include changes to content and services, efficiency savings and a drive to seek new commercial investment, as the BBC manages the demands of the licence fee settlement and looks to the future."
"Telegraph Media Group Ltd Chief Executive Officer Nick Hugh is counting on Silicon Valley to pay the British newspaper for content, which could boost growing earnings."
"The unit—a kind of editorial incubator—is tasked with standing up new businesses rooted in Atlantic journalism."
领英推荐
"USA Today’s print revenues do make up an ever-shrinking share of the total, as Gannett pursues a quicker pace of digital transformation. There are no signs, though, that management plans to kill the print version anytime soon."
"Home to brands like Vanity Fair, The New Yorker and Bon Appétit, Condé Nast might as well be French for “magazine.” But the company’s C.E.O. sees a “difficult future” for print and is trying to pivot Condé Nast publications toward creating more digital content — even going so far as to say that Condé Nast is “no longer a magazine company.”"
"...the U.K. publisher has acquired eight companies — including Marie Claire U.S., a portfolio of Dennis Publishing properties and data platform Waive — and the pace of acquisition is unlikely to slow in the short term given the company’s ambitions."
"The push into lifestyle content builds on the success of Fox News Media's subscription streaming service,?Fox Nation, which launched in 2018?as Fox News' first big foray into softer content."
"The benefit of coming together is exactly what I noted a couple of years ago: hits may capture customers, but filler content — especially a wide range of it — keeps them..."
"Candle Media is the most prominent player in the private-equity boom that has swept Hollywood in recent months as investors seek to cash in on the growing demand for streaming content. Mr. Mayer and Mr. Staggs are betting that intellectual property — the basis for major movie franchises, TV shows and books — will become only more valuable as audiences shift to streaming video and support creators by purchasing merchandise and digital goods including NFTs"
"A live-stream of the outlet will be made available via app for connected TV sets, and subscribers who already get the cable version can get it by providing details of their provider. Others who want to access it can do so for a fee of $2.99 per month. It is the first time the network has offered its own direct-to-consumer subscription."
"BDG has hired Jon Wilde, formerly the global digital director at GQ, to lead editorial at Gawker, Mic, Input and Inverse. Wilde aims to use the lessons he learned at Condé Nast—tentpole events, celebrities—to attract blue-chip brands."
"The directors stressed that not all of Storyful’s global revenues are included in the results and that these related only to the Irish-based entity, Storyful Ltd. They said?that last year, Storyful continued to expand services for media, brands and social platforms and continued to invest in the product and technology departments."
"...the News Revenue Hub – born out of the Voice of San Diego, an early pioneer of non-profit local publishing – has helped 69 clients raise approximately $54m."
---------------------------------------------------------
Empower your writers and editors with unparalleled analytics and decision tools. Mather’s analysis scores and tracks each article to determine impact on total digital revenue, acquisition, engagement, and retention. Aligning content producers, marketers, and revenue managers with how your most important value proposition can best be deployed at each stage of the customer funnel.
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
2 年Added a few more stories