Mather Report with David Clinch
David Clinch
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
Week 2 - February 2022?|?Mather: Insights
The Mather Report with David Clinch?features a weekly blog post about all things relating to subscriptions and consumer revenue. David is Mather’s newly appointed Head of Global Partnerships and Media Revenue Intelligence expert.
If you have any questions or comments about these updates,?please get in touch.??
Media posts of note this past week:
"The country’s top 25 newspapers now have a combined average weekday printrun of 3.1m, down from 4.4m in late 2019, according to the Alliance for Audited Media’s latest data, which covers April to September 2021."
"The Financial Times will soon reach 1 million digital-only subscribers...In total, the company has 1.17 million paid subscribers and will reach 1 million digital-only subscribers later this month, according to internal estimates. It's unclear how many of those subscribers are on promotional plans."
"the company plans on investing in its 19 remaining print magazines—which include People, Better Homes & Gardens and Southern Living—by enhancing paper quality and trimming sizes. Dotdash Meredith also plans to invest $80 million in 2022 in content across all brands."
"Given that Wordle has an estimated?3 million daily users, that means?NYT?needs to convert just 0.5% in order to make the move pay off!"
"The transactions with Magnum Opus and Binance are expected to help Forbes maximize its brand and enterprise values and use its proprietary technology stack and analytics to convert readers into long-term, engaged customers of the platform, including through memberships and recurring subscriptions to premium content and highly targeted product offerings."
"The integration will help Piano's customers reach readers on social media who are willing to pay for subscriptions. Before the deal, Piano primarily helped publishers market to possible subscribers on their websites or apps."
"Noom will pay $56 million in cash and offer $6 million in subscription credits to those who signed up for “risk-free” Noom app trials. Subscribers were allegedly forced into expensive automatic subscription renewals, and Noom made it difficult for subscribers to cancel..."
领英推荐
"ViX+, the premium offering, will debut later in the year. It will have more than 10,000 hours of internationally produced content and more than 60 original productions within the first year. The company has yet to determine the cost of subscriptions."
"Paramount...announced?Paramount Plus?and?Showtime?gained 9.4 million streaming subscribers, topping a combined 56 million subscribers by the end of last year"
“I think subscriptions as a business model for journalism just makes more sense than advertising. It's a more direct reflection of the value that you're giving to people.”
"Canadian news publishers are anticipating the law could lead to Google and Meta paying them between CA$100-150m a year."
“CNN source familiar with the plans tells The Hollywood Reporter that the company is conducting market research around forming a bundle with HBO Max”
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
3 年Regarding the news about print subscriptions...here is my comment: There is still a HUGE amount of revenue tied up in that remaining print subscription base and managing that revenue, while also managing digital growth, requires smart calibration and pricing. Intelligent Paywall?