Mather Report with David Clinch
David Clinch
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
Happy Friday and welcome to our?weekly?review of important #MediaRevenue?stories this week.
Our new team member in Belgium,?Liesbeth Nizet,?is attending a number of industry events across Europe this month, so please message her if you want to connect and hear more about how our teams at Mather drive media revenue for hundreds of publishers in EMEA and around the world.
Our head of Strategic Consultancy, Peter Doucette , is attending and speaking at a number of events around the U.S. in the coming months, so give him a shout if you want to hear more about the practice and team he is building.
Always?let me know on Twitter?if you spot any?#MediaRevenue?stories I may have missed. If you have any questions or comments about these updates,?please get in touch.?
Here is this week's curated selection of?#MediaRevenue?news:
"Publications owned by the hedge fund Alden Global Capital, the second-largest newspaper publisher in the country, will no longer endorse major political candidates in their opinion pages."
"“Axios is probably 1-2% as big as I think it can be,” he tells Press Gazette’s?Future of Media Explained podcast. “That’s how enormous I think this can be." Jim VandeHei
"The paper’s most recent filing with the?Alliance for Audited Media, from March 2021, said the Sun-Times had about 28,000 digital subscribers"
"The company plans to expand the number of pages in its daily print edition by about 16% by adding more local news content (roughly eight additional pages), according to a source familiar with the company's plans."
" Kat Downs Mulder will oversee all of Yahoo News' global products, editorial and strategy across its entire portfolio of news, entertainment and lifestyle content."
"“We expect news businesses to receive from digital platforms a total compensation of $329.2 million per annum” under Bill C-18, the PBO estimated."
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"The?(Facebook News) tab is curated around the clock by a group of mainly freelance journalists who are contracted by Upday, an aggregation startup owned by Germany’s?Axel Springer"
"Writers for a D.C.-based media operation run by prominent Democratic operatives are behind a sprawling network of ostensible local media outlets churning out Democrat-aligned news content in midterm battleground states, Axios has learned."
"Scottish local news publisher DC Thomson has hit 25,000 digital subscriptions 18 months after setting a target of reaching 75,000 by 2025"
"A more vituperative political environment that could lead some holiday-related advertisers to keep their campaigns out of the market till the mid-term elections are over.?Higher ad rates because so much midterm political money has gobbled up inventory across digital and some local media platforms, tightening up the market."
"E.W. Scripps said it is combining the national news assets of its local station group with its?Newsy?network to create Scripps News." Kate O'Brian
"The tool — which integrates multiple data sources and now presents them in pages better designed for specific tasks from journalists, to editors, to subscriptions, and sales — is also exposing new audience cohorts that might not otherwise have been noticed" Brendan Collogan
Peter Vandermeersch and other industry leaders agree that the government’s decision to reduce the Vat rate on print and digital newspapers to zero will give the sector the financial foothold they need to maintain standards and move to a digital-first future
"Digital chiefs at the Independent and Telegraph have been cutting the number of ads on web pages as the impending demise of third-party cookies forces publishers to rethink their approach to reader data and online advertising" Jo Holdaway Karen Eccles
" Mather (Matt) Lindsay : “The fact that pageviews are down is not a bad thing..if the long-term value of their users…is going up. We did some math a while back and the breakeven point was about 4:1 — that is, you can lose four anonymous low-value users if you get one high-value known user”