Mather Report with David Clinch
David Clinch
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
February 2022?|?Mather: Insights
The Mather Report with David Clinch?features a weekly blog post about all things relating to subscriptions and consumer revenue. David is Mather’s newly appointed Head of Global Partnerships and Media Revenue Intelligence expert.
Revenue First Strategy
Reader revenue and advertising have traditionally been either parallel or, in some cases, separate strategies for media companies. That is changing as?media companies of all sizes?embrace a “consumer revenue” approach and a “revenue first”?strategy that is carefully calibrated to optimize for revenue across both these streams and many more.
Every consumer should be able to easily access the quality content they pay for and have a great experience with the free content they want as well.
Every?piece of content a media company produces can, and should, have a specific editorial and business?purpose?within this “revenue first” strategy and that requires harnessing the power of data at every stage of the consumer journey.?Each week, I will highlight a few interesting articles and quotes that relate?to?subscriptions?and?consumer revenue.?
If you have any questions or comments about these updates, please get in touch.??
Media posts of note this past week:
"Disney+ reported 129.8 million subscribers at the end of the holiday quarter, up from 118.1 million subscribers..." "Disney Chief Executive Bob Chapek said in November that the company is still on track to reach around 260 million streaming customers by the end of fiscal 2024."
"The company will stop publishing print editions for Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Espa?ol, Dotdash Meredith CEO Neil Vogel said Wednesday in a memo to staff"?"...the moves would result in about 200 job losses—which represents less than 5% of Dotdash Meredith’s total staff... The company said the April issues of all six magazines would be their final print editions." "Before the Meredith deal, Dotdash reached about 100 million online consumers monthly through 14 media brands in health, finance and lifestyle. The combined company, including Meredith’s portfolio of more than 40 brands, reaches close to 200 million online consumers monthly..."
"Lee, the fifth-largest chain by national circulation and publisher of The Buffalo News and The St. Louis Post-Dispatch, reported 57 percent annual growth in digital subscribers this month. The chain now has a total of 450,000 online subscriptions — and is halfway to its goal of 900,000 by 2026. Gannett, the largest chain, reported in November that digital-only subscriptions rose 46 percent from the previous year, to 1.5 million."?"Hearst’s newspapers unit, with titles including The Houston Chronicle and The San Francisco Chronicle, ended 2021 with more than 300,000 digital subscriptions, a 50 percent increase over the year before, and nearly doubled digital subscriber revenue..." "The Los Angeles Times has more than doubled digital subscriptions in the past two years, to 450,000. The Boston Globe, which says it makes enough digital revenue to support its newsroom, increased its digital subscribers in the last two and a half years to 226,000 from 100,000, according to figures provided by the newspaper, which John W. Henry bought from The New York Times Company in 2013. The Philadelphia Inquirer’s digital-only subscriptions grew 28 percent last year, to north of 60,000."
"In November, the premium content team was established across the Herald and Age. The aim and purpose of this team...is simple: Bring premium and innovative elements of storytelling into the centre of our newsrooms with the goal of delivering as much value as possible to subscribers and to demonstrate that value to future subscribers."
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"Gannett-owned Newsquest is in bilateral discussions about a merger with Archant that would reinforce its status among the UK’s biggest publishers of local news..."
"Business-centric newsletter publisher?Industry Dive?is on pace to generate between $105 and $110 million in revenue this year, a testament to the value of stitching together pockets of niche readership into a sustainable audience."
"Dagens Nyheter continues its fantastic development with the best economic results since the late 1990s. Now approaching 400,000 subscribers and setting the target at 500,000"
"Learn how news organizations in North America are using data to achieve their overall business goals."
"The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates. Analytics to identify subscription propensity, churn risk and price elasticity can help optimize these tactics. Testing of price points, offer design and targeting can further improve performance."
"...we’re doing more to make it easier to find local publishers in Google News Showcase by bringing their panels into the local section of Google News. News Showcase publishers hand pick the content for these local panels, enabling them to highlight the most important stories of the day in their area and giving them another powerful way to deepen their relationship with readers."
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If you have any questions about these articles or how Mather support news organizations in their consumer revenue strategy, please get in touch.
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
3 年Shhh, don’t tell anyone but we are quietly building the future of #MediaRevenue and industry benchmarking for newspapers, magazines and streaming news subscription products at Mather Economics #IntelligentPaywall? #ContentDNA
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
3 年#MediaRevenue #Subscriptions