The Math Behind Email and LinkedIn in 2024: Is Your Outreach Strategy Working?

Hey Gang,

There’s much buzz around email and LinkedIn outreach these days. And it makes sense—these are the two most powerful channels for building relationships and driving sales in 2024.

But are you getting the most out of them??

Today, I will break down the numbers that truly matter for your outreach strategy. Whether you’re focusing on cold emailing or connecting on LinkedIn, the math doesn’t lie. It’s more than just hitting "send," having a great profile picture, or crafting an eye-catching tagline. While these elements are important, countless other factors can make a difference—many of which are out of our control. So, let's zero in on the ones we can control and make the most impact with them.

Let’s dive in.

The Cold, Hard Truth About Email Open Rates

Regarding outbound sales and email marketing, the first metric most people focus on is open rates. And while that’s important, it’s just the tip of the iceberg.

Here’s what the numbers say....., but first, look at what our friends over at OpenAI provide for a response.

No wonder you are likely falling short....

Now, here is the cold hard truth via MAGNETIC

Open Rates:

<25%: If your open rate is under 25%, you must look hard at your domains and subject lines. Something isn’t working.

25%-35%: This is a decent range, but your subject lines could still use some refinement.

35%-45%: Small tweaks might help, but they could also hurt. It’s a fine line.

50%+: Welcome to Utopia. If you’re consistently hitting over 50%, you’re in a very good place.

Reply Rates:

<2.5%: If your reply rate is under 2.5%, DM me—seriously, we need to talk.

2.5%-5%: You’re in the ballpark, but relevance and data pull still need work.

5%-7.5%: Solid. You’re doing something right, but there’s always room for improvement.

Positive Response to Meeting Scheduled:

<33%: If less than a third of your replies are positive, it’s time for a strategy overhaul.

33%-66%: This is the sweet spot. You’re on the right track.

66%+: You’ve got a hot product or service. Congrats—now keep the momentum going.

Let's break down the math.

Below is a very simple breakdown, provided via Alex Lieberman , on the impact of outbound email alone. This does not account for your LinkedIn strategy.

If you sell a product/solution > with an annual revenue of more than $25,000, you are dealing with a $2.5-$3 million top-line revenue problem.

I look at this as an opportunity.

Given the complexities of outbound email, there is a much simpler channel that can yield much greater results.

That channel, my friends, is LinkedIn.

Since 2020, my companies have generated $6 million in gross revenue.

That's $1.5 million in top-line revenue per year on average.

Not bad.

Below is the breakdown of revenue attribution across that $6 million.

61% - inbound via LinkedIn DM

11% - outbound via cold email

12% - inbound via search

16% - response to DM

LinkedIn Outreach: the 2024 B2B mic drop moment

LinkedIn is a different beast, but the math clearly shows that it's a channel worth investing heavily in.

Here’s how to gauge your success:

Connect Rates for Males:

15%-25%: Needs improvement.?

25%-35%: Decent, but not stellar.

35%-45%: Solid.

45%+: Excellent work.

Connect Rates for Females:

25%-35%: Needs work.

35%-45%: Getting better.

45%-55%: Solid.

55%+: Outstanding.

Reply Rates:

1%-3%: Low. It’s time to revisit your approach.

3%-5%: Decent, but there’s room to improve.

5%-7.5%: Solid. You’re doing well.

-7.5%+: Excellent—keep doing what you’re doing.

So I’m going to ask you right now.

On a scale of 1-5, how happy are you with your outreach results?

On a scale of 1-5, how happy are you with your LinkedIn results?

You can say you don’t care, but you are reading this newsletter and are here to improve. You haven’t done it yet, and you are waiting for the magic pill for $0.00 or zero time with zero strategy.

Yeah, it ain’t happening, right?

The Bottom Line: Are you still unsure if your Outreach Strategy is working?

Here’s the deal—whether you’re emailing or using LinkedIn, the quality of your data and the patience in crafting a targeted list are critical. Quick data pulls might seem like shortcuts, but they often lead to poor results. And the diligence in constantly refining your approach? That’s non-negotiable.

If you’re seeing numbers that fall short of these benchmarks, you're leaving massive amounts of revenue on the table.

And if you’re hitting those top-tier percentages, don’t get complacent. Keep pushing, keep refining, and keep growing.

Ready to Level Up?

Here’s an Exclusive Offer and Promise that you can count on.

We’re opening up just four more spots for a high-demand offer. If you’re ready to change 2024 and hone in your outreach, now’s the time to work exclusively with me and the team.?

Our mantra?? We don’t quit until you are successful.?

You can leave anytime.??

Option 1: MAGNETIC ONE+

120 days of Linkedin content w/video (4 months)

Plus, A fully automated outbound system with done-for-you booking services. (4 months)

Price: $19,999.

Option 2: MAGNETIC ONE

120 days of outbound. (4 months)

A completely managed system for your lead generation.

We write for you. We manage your inbox.

Price: $9,999.

You likely are heading into the stretch ready to accelerate beyond your revenue goal or panicking as you are falling short.

Some are far short.

Listen, I get it. Our business can ebb and flow to a degree as well. The second we take our focus off of any of these areas, our pipeline and P&L feel it.

Hard.

So, my question is, who wants in?

See you next week.

Steve