Matching Your Marketing Strategy to Your Income Goals

To sell, you have to know your product.

To sell better, you have to know your target audience.

But what if you KNOW both and still aren't hitting your income goals? ??

When working with luxury branding clients, one of the first things we determine are:

• Purpose: Why are you doing what you do?
• Vision: Where do you see yourself in 1 year, five years, or someday?
• Who: Whom do they need to sell to, and how many of which products do they need to sell to achieve the first two??

Seen this way, their marketing strategy is created based on their purpose and their goals. (which includes income)

That'll tell us:

• Who their target audience is based on goals.
• How many products and which products do they need to focus on based on their goals?

When done correctly, a marketing strategy tied to your purpose and goals is not so much created as it is revealed.?

For help aligning your goals with your marketing, please email me: at [email protected] to schedule a complimentary consultation.