Matching Up Customer Growth Journey, with the Right Business Solutions & Partners

In a digital-accelerated growth era, SMEs in the B2B FMCG segment face unique challenges in their growth journey. These include managing inventory and logistics digitally, building strategic relationships with the principals, and navigating complex market dynamics. Therefore, it is crucial to understand that every SMEs has a unique growth journey and might require their own specific solutions to grow in the competitive B2B FMCG market.

By comprehending the distinct requirements of each business, GudangAda team offers customized solutions to help SMEs achieve their objectives in their preferred growth path. At GudangAda, we focus on the elements of “motivation” and “business savvy” to ensure that our customers receive the right business solutions and partners they need to grow. Business motivation helps SMEs stay focused and driven towards their goals, while business savvy helps them understand various aspects of running a business: marketing, finance, and operations. And using that knowledge to expand their customer base and scale up their business. By combining these two elements, GudangAda provides tailored business solutions that address the unique needs of each SMEs and support their growth.

GudangAda applies customer segmentation to cluster the needs of SMEs partners based on their performance on the elements “motivation” and “business savvy”. For instance, SMEs that are already business-savvy but need additional motivation to expand, are offered more than just financial gains, such as networking expansion with principals. For businesses that are ambitious for growth, we help scale up their business by expanding their customer base. If store owners are experiencing slow growth, we guide them to grow through optimization of the online distribution channels. And for SMEs that are motivated but unsure how to jumpstart their business, we offer guidance to help them get started. Ultimately, segmentation allows GudangAda to provide tailored solutions based on the unique needs of each SMEs partners.

GudangAda's Triangle Partnership Formula: Unleashing Growth in Indonesia’s FMCG Market

With our extensive experience, we have established three strategic touch points to support and accelerate the growth of our SMEs partners. These touch points facilitate the communication between the Principal (Brand Owner) and GudangAda SMEs Partners through our Business Development team. Within this framework, our Business Development team plays a pivotal role in connecting Principals and our SMEs partners (wholesalers/retailers), providing buyers the access they need to a wider range of FMCG SKUs at better prices: as the procurement is directly made to the Principals.

The utilization of triangle formula confers significant advantages to the Principals in contrast to their traditional distribution channels. Through the implementation of this framework, the GudangAda Business Development team actively supports Principals in effectively managing the price structure of their products across the entire supply chain, including at the final retailers. Ultimately, GudangAda serves as a valuable ally to our Principal partners, enabling them to expand their reach to a broader customer base and secure a greater market share. These accomplishments are made possible through the establishment of an optimal pricing structure, which provides benefits to all participants within the supply chain.

Altogether, Transforming Indonesia Supply Chain Industry

At GudangAda, we recognize the importance of establishing sustainable business partnerships to secure long-term success. By prioritizing sustainable growth, we foster a collaborative network of businesses that evolve together and achieve enduring prosperity. Join us as we lead the transformative journey within Indonesia's supply chain industry!