Matching Gifts Growing, Organizations Seeing More Corporate Revenue
Double the Donation
The leader in helping nonprofits and educational institutions raise more money from employee matching gift programs.
Is your nonprofit or school leaving money on the table?
With corporate philanthropy and other CSR continuously on the rise, matching gifts are an increasingly lucrative funding source that your team is likely leaving largely untapped.
Recent studies show a steady growth in matching gift opportunities, and we’ll summarize the leading trends to make note of here.
?? Matching Gift Trend #1: Increased involvement among small and mid-sized businesses
Historically, matching gift programs have been primarily the domain of large corporations, with major companies leading the way in offering to match their employees' charitable donations.
Today, the landscape is changing. Smaller and mid-sized businesses are increasingly recognizing the value of matching gift programs and are beginning to implement them as part of their own efforts in CSR.?
This shift is expanding the reach and availability of corporate matching gifts, allowing more nonprofits to benefit from these powerful programs. As a growing number of businesses of all sizes get involved, the potential for multiplying donations is greater than ever.
?? Matching Gift Trend #2: Nonprofits more proactively seeking matching opportunities
Many organizations have historically looked at matching gifts as a passive form of income supplementing their existing fundraising efforts. However, nonprofits today are taking increasingly proactive steps to identify and pursue matching gift opportunities—and doing so is paying off!
Instead of relying solely on donors to initiate the matching process on their own, nonprofits are now educating their supporters about matching gift programs, integrating this information into their fundraising communications, and even investing in dedicated tools like Double the Donation to streamline the process.
By taking the initiative, these organizations are maximizing their fundraising potential and ensuring that no matching gift opportunities are left on the table.
?? Matching Gift Trend #3: More companies expanding program offerings
In addition to new programs being added, another trend we’re seeing is the expansion of existing matching gift programs—with companies offering increased match ratios, heightened annual giving limits, streamlined submissions, and more.
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Not to mention, many previously “restricted” programs, where matching gifts were only available for specific types of nonprofits, are now being updated to “unrestricted” ones, allowing donations to be matched for a broader range of organizations.
Companies are also aiming to make their programming as easy to get involved with as possible, streamlining the request process with groundbreaking auto-submission through Double the Donation. As a reflection of this growing trend, companies offering auto-submission functionality have even been awarded a special designation as Certified Leaders in Matching Automation (CLMA).
?? Matching Gift Trend #4: Companies offering additional employee giving initiatives
In today’s philanthropic landscape, there’s a good chance that a company that matches employee donations also offers a number of other ways for its team to give back. This might include volunteer grants, volunteer time off, payroll giving, and more.
So, what does that mean for your organization? If you have a match-eligible donor, encourage them to look into their company’s other types of programming. It might be the perfect opportunity for an individual to diversify their support in new ways!?
See it in Action: Learn How World Central Kitchen Grew Their Matching Gifts ??
In the recent past, World Central Kitchen noticed an uptick in matching gifts. In the last year alone, they’ve identified more than $2 million in match-eligible gifts using Double the Donation’s tools.
Interested in what this organization is doing to drive matching gift success? Join our upcoming presentation for exclusive insights into this team’s most lucrative and engaging practices.
Plus, Stay Tuned For More Workplace Giving Insights
Thanks for reading! Keep an eye out for the latest edition of Double the Donation’s Workplace Giving Digest next month. Or, for more frequent insights and updates on all things matching gifts, subscribe to our email newsletter to learn more!
Until then, let us know in the comments: How has your organization experienced an evolution in the matching gift opportunity? Have you noticed these industry changes?
Account Executive at Double the Donation I Building relationships and educating nonprofits about the services Double the Donation offers
2 个月?Great insights, and excited about the session covering how?@World Central Kitchen grew their?matching gifts, too. Definitely recommend registering?for that if you want to see how these trends have made an impact on real organizations:?https://app.livestorm.co/double-the-donation-events/a-look-at-world-central-kitchens-matching-gift-efforts-impact
Account Executive at Double the Donation | Helping nonprofits reach their matching gift potential and maximize their impact on the communities they serve.
2 个月Really exciting to see that not only are matching gifts growing, but that part of that growth can be attributed to more small and mid-sized businesses offering the programs. Definitely signals a lot of opportunity for nonprofits in my network to benefit from that additional revenue.?
Partnership Success Specialist at Double the Donation
2 个月Love seeing matching gifts on the rise. Really cool to see companies increasingly prioritizing matching gift programs and even other corporate volunteer programs. I anticipate this is a trend we will continue to see which unlocks several new opportunities for fundraising organizations!