Matcha Market Share, Size, Trends, Growth, Industry Demand | Expected To Reach USD 5.88 Billion by 2027
Aniket Adgaonkar
Email Marketing | Campaign Management | Salesforce Pardot | Apollo | Sales Navigator | Data Mining
The Global Matcha Market is valued at USD 3.52 Billion in 2020
and is expected to reach USD 5.88 Billion by 2027
with a CAGR of 7.60% over the forecast period.
The high-grade green tea crushed into powdered form is known as Matcha. Instead of soaking this green tea powder is stirred into hot water to form a frothy drink. The act of presenting, preparing, and tasting matcha is the backbone of the Japanese tea ceremony. This green tea powder is widely popular around the world in drinks like boba tea or tea lattes while matcha’s origins are ceremonial and as a cooking ingredient in everything from ice cream to salad dressing.
These Matcha’s leaves are grown on green tea greeneries which are kept under shade. This shade increases the amount of chlorophyll content in these leaves which makes them bright green and full of nutrients. The leaves are picked by hand and veins and the stems are removed.
Global Matcha Market Segmentation:
By Type
???????Drinking-Use Matcha Green Tea Powder
???????Additive-Use Matcha Green Tea Powder
By Application
???????Drinking Tea
???????Pastry
???????Ice Cream
???????Beverage
Asia Pacific is dominating the Matcha Market:
Geographically, Asia Pacific region is dominating the match market. This is due to the significant popularity of green tea in Japan and China also the traditions associated with tea in Japan and China was the major contributor for the product industry concentration in Asia Pacific region. In addition, the region has countries such as Singapore, Australia and India which are contributing in growing health awareness and this is fueling in the market growth.
Also the North America region is at second position in dominance. This is due to North American industry was majorly driven by the growing demand in the U.S. Cities including New York, Miami and Los Angeles and the region has significant number of cafes and restaurants offering matcha-based food and beverages.
Increasing Millennials Expenditure on Dietary Beverages
?is key factor for driving the Matcha Market.
The use of matcha powder in food and beverages for making cookies, cereals, yogurt, cakes, candies, chocolates, energy bars to name few is increased, which is driving the global matcha market. According to United States Department of Agriculture, the wealthiest Millennials (> $99,999) dedicate over 1.5 percent more of their food budget to vegetables. Hence increasing millennial expenditure on dietary beverages is one of the key factors for driving the growth of the market.
Also the demand for healthy and nutritious food and beverage products due to increasing the occurrences of chronic disease is fueling the market growth. For instance, 133 million Americans that mean 45% of the population have at least one chronic disease and chronic diseases are responsible for seven out of every 10 deaths and killing more than 1.7 million Americans every year in U.S.
Key Players for Matcha:
???????Marushichi Seicha
???????Shaoxing Royal Tea
???????Marukyu Koyamaen
领英推荐
???????Ujimatcha
???????Yanoen
???????AOI Seicha
??????? DōMatcha?
??????? ITO EN (North America) INC.
??????? Boissons du Cameroun
??????? Alma & Valor
??????? MatchaBar
??????? Steeped Coffee
??????? IIDA?
??????? Churchill's Fine Teas
??????? Donut Time Concord Bakery
??????? TDFB.co
??????? Matchaful
??????? everbowl
??????? MUD\WTR
Regional Analysis:
North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa.
About Us:
Brandessence market research publishes market research reports & business insights produced by highly qualified and experienced industry analysts. Brand Essence Market Research report will be the best fit for senior executives, business development managers, marketing managers, consultants, CEOs, CIOs, COOs, Directors, governments, agencies, organizations, and Ph.D. Students. We have a delivery center in Pune, India and our sales office is in London.
Contact Us:
Contact No.: +91 7447409162, +44-2038074155, 1-888-853-7040
Email: [email protected]
?