The Masters - a week to remember

You cannot say The Masters without saying Pimento Cheese sandwiches & Azalea Cocktails - what a week we are entering with The Masters at Augusta National, Georgia ??????

In 2019, I had the privilige of experiencing what many in the world of golf refer to as the 'holy grail'. A place so unique and a memory forever cherished. Forwarding to my life today, it is quite exciting to reflect. Reflect on how they brand and communicate among other things. I believe the questions below are important to ask, and looking at Augusta National, you can learn from how they run The Masters.

• Q "What makes this week so special?"
• Q "Is there anything we, the golf industry, can learn from it?"

?? A little take from my perspective

?????? 1. The Masters is one of the most prestigious events in golf, taking place at the beautiful Augusta National Golf Club, Georgia. It is one of the four major championships alongside the U.S. Open, The Open Championship, and the PGA Championship.?

?? 'Prestige-driven Experience': Can you emphasize the prestige of your golf club by highlighting its unique history and significance within the local and regional golfing community? Potentially showcase any notable events, championships hosted at your club or unique stories to elevate it.

?????? 2. Established in 1934, The Masters has a rich history and tradition deeply ingrained in the sport of golf, from the ceremonial opening tee shots to the presentation of the green jacket to the champion, making it a special event that captures the imagination of golf fans worldwide.

?? 'Create & Embrace Tradition': Can you develop, embrace and nurture traditions within your club that reflect the values and ethos of the game of golf? Traditions incorporated into the club's culture and identity? This could include hosting ceremonial events, annual tournaments, celebrating historical milestones, special member events, preserving architectural and design elements that evoke a sense of heritage and tradition, or unique rituals that contribute to a sense of belonging and camaraderie among members.

?????? 3. The Masters is held annually at Augusta National Golf Club in Augusta, Georgia, renowned for its immaculately maintained course and iconic landmarks such as Amen Corner.

?? 'Impeccable Course Maintenance': Can you invest in maintaining your golf course to the highest standards, ensuring it is in pristine condition year-round? A well-manicured course not only enhances the playing experience but also contributes to the overall ambiance and appeal of the club. Every bit of data indicates that the better the experiences, the more active and loyal members & guests you will find.

?????? 4. The winner of The Masters receives a coveted green jacket, a symbol of membership to Augusta National and a prestigious honor in the world of golf.

?? 'Exclusive Membership Benefits': Can you offer exclusive benefits to club members, such as access to premium amenities, personalized services, and invitations to special events? Create a sense of exclusivity and privilege akin to receiving the coveted green jacket at Augusta National, and let the fear of missing out unfold.?

?????? 5. Unlike other major championships, The Masters has a relatively small field, typically comprising the world's top-ranked golfers alongside past champions and select amateurs.

?? 'Curated Guest Experience': Can you focus on providing a curated experience for guests & visitors, paying attention to every detail to ensure their time at the club is memorable and enjoyable? This could involve personalized hospitality services, guided tours of the facilities, or tailored golfing experiences. Anything that makes you stand out will leave a lasting impression.?

?????? 6. The amenities at Augusta National provides a unique experience for players and spectators alike, with meticulously manicured grounds, exclusive hospitality, and a sense of tradition and elegance unmatched by other tournaments.

?? 'Attention to Detail': Can you demonstrate a commitment to excellence and attention to detail in every aspect of club operations, from customer service to facility management? Strive to exceed expectations and create a lasting impression on members and guests alike - it is the combination of all the small things, that leaves the lasting impression.

Is it possible for you to create something similar to The Masters? - Most likely not

Do you have similar resources? - Most likely not

Do you have the opportunity to host the world top players and broadcast your event? - Most likely not

Can you learn something from how they operate? - Absolutely

We don't embrace the same culture, have the same resources or operate similar operations - in other words; we are not alike. Yet the beauty is, you can all embrace a new way of thinking. A way of thinking that could lead to an elevated experience, a uniqueness at your venue. It all starts with a simple little idea - an idea and a willingness to embrace a growth mindset!?

If you made it is far, I hope it sparked interest and if nothing else; I wish you an amazing week - enjoy The Masters ????

Best Golf Wishes,

Sebastian Czyz

#growthmindset #serviceexcellence

Trevor Ragan