Mastering Your Message: Build Your Brand and Influence through Public Speaking

Hey New Leaguers! Welcome back to the How She Did It newsletter!

Public speaking is one of the most powerful tools for building your brand and influence—but for many, it’s also one of the most intimidating. How do you turn that fear into confidence? In this episode, we’ll dive into mastering your message with Antoniette Roze , Speaker Agent & Expert Business Strategist, who has built her brand empowering authentic voices with the insights to speak with impact and authenticity from the stage.

Watch the full episode here and the previous episodes on newleagueofleaders.com.

Guest Spotlight: Antoniette Roze

Antoniette Roze is a sought-after Speaker Agent and Business Strategist transforming the health, wellness, and performance industries. With her background in founding wellness expos and a personal journey as a cancer survivor, Antoniette’s passion for integrative health is deeply personal. She’s developed a system that helps hidden-gem speakers grow their influence and revenue through public speaking. Antoniette’s mission is to ensure everyone has access to the best health solutions while empowering speakers to use their voices for greater impact and success.

Discussion Highlights:

• Public Speaking as a Growth Tool Antoniette shared why public speaking is such a key part of building your personal brand. “It’s the number one most powerful marketing tool,” she noted, pointing out how connecting with an audience through workshops or keynotes can foster real growth.
• Turning Pain into Purpose Antoniette’s journey from battling cancer to becoming a successful speaker agent shows the power of using personal experiences for a greater mission. Her personal experiences fueled her passion for making sure that hidden gems—speakers who might not have had the spotlight—get the stage time they deserve. She encourages everyone to dig deep and use their personal story as a foundation for their message. “Your story has meaning,” she reminds us.
• Finding Your Unique Voice Many high achievers want to step into speaking, but they often struggle with where to start. Antoniette advises focusing on the personal story that only you can tell. “Don’t try to fit into someone else’s mold,” she says. “Focus on how your story resonates with your audience, and build from there.”
• Edu-Selling: Building Trust Through Speaking Public speaking, according to Antoniette, isn’t just about sharing knowledge but about building trust. Through her concept of "edu-selling," she explains that by educating your audience, you create a stronger connection and help them see you as a trusted voice.

Key Takeaways:

1. Authenticity Matters: Don’t be afraid to share the personal side of your story—it’s often the thing that will make you stand out.
2. Practice Makes Progress: The more you speak, the better you get. Don’t turn down any opportunities early on.
3. Use Your Voice as a Tool: Public speaking can not only grow your business, but it can also solidify your brand and leave a lasting impact.

? Announcing Melissa's Masterclass – A New Leadership Series! ?

I’m beyond excited to introduce a new twist on How She Did It, where I switch from host to guest! I’ll be stepping into the hot seat and sharing insights on topics that matter to you on leadership from the inside out. In these episodes, I’ll share the lessons, mistakes, and strategies along with behind-the-scenes insights from working with some of the world’s most influential leaders.?

In each episode, there will be a surprise guest host and feature personal reflections and confidential leadership lessons that will transform how you lead yourself, your teams, and your organizations.

?? Episode 1: Turning Lemons Into … ?? Leadership and life are unpredictable, and often filled with challenges beyond our control. In this premiere episode, we’ll explore how to stay grounded, lead with purpose, and turn difficult circumstances into opportunities for growth.

Your pain has a purpose. With the right mindset, it can fuel your growth and resilience as a leader.

I am inviting you to join me in the very first episode of How She Did It: Melissa’s Masterclass. It’s going to be all about real, raw insights.

Upcoming Episode Alert:

Ambition requires more than just desire—it demands bold, calculated shifts. In our next episode of How She Did It, we sit down with Shellye Archambeau, Fortune 500 board director and author of Unapologetically Ambitious. Shellye shares her journey from breaking barriers as one of the first African American female CEOs in Silicon Valley to taking strategic risks that propelled her career to the highest levels.

What to Expect:

• Bold mindset shifts for career elevation
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• Shellye’s top strategies for ambitious leaders

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Melissa