Mastering your Facebook Page: 12 power tips for optimisation ??
Jonathan Pollinger ??
Social Media and AI Trainer | Helping SMEs Maximise ROI on LinkedIn, Facebook, Instagram & TikTok | ChatGPT & Microsoft Copilot Expert | 10K Sub-43 Mins Runner
Welcome to Thursday's update and the latest social media news ??
Last night I ran my second ever fastest time in a 5k so it's onto Riverfront (Newport) parkrun on Saturday to see if I can go faster.
Today I'm providing training to a London design agency on latest social media trends and techniques.
I wrote a new blog post yesterday -?Mastering your Facebook Page: 12 power tips for optimisation. You can smarten up your Page by carrying out this actionable tips straight away. Let me know how you get on.
Have a productive day!
JP
??Call/WhatsApp on 029 2078 9139
Number of the day
TikTok users seek inspiration ??
80% of TikTok users want brands to create TikTok videos that inspire them to try something new in real life (eg new hobbies, activities, recipes etc)
Source: TikTok/Flamingo
Social news
The blog post from TikTok discusses several updates to their privacy policies and tools to improve data control and transparency. Here are the key points:
Limiting Data for Ads: TikTok is restricting the types of data that can be used to show ads to teens by region. In the United States, people aged 13 to 15 will no longer see personalized ads based on their activities off TikTok. In the European Economic Area, United Kingdom, and Switzerland, people aged 13 to 17 will no longer see personalized ads based on their activities on or off TikTok.
Clear Activity Feature: TikTok is introducing a "Clear my activity" feature that allows users to clear their activity details that advertising partners and businesses have shared with TikTok. This could include interactions with advertising partners' apps or websites that may have been used to show them ads.
Content Transparency: TikTok is refining its approach to how content promoting brands, products, or services is labelled. Labels such as "ad/sponsored" (paid for by advertisers), "paid partnership" (which might be based on commission, partnership with a brand), or a new "promotional content" label (that indicates commercial content to promote your own business) will be used.
Limited Data Use Feature: To help facilitate advertiser's compliance with the right to opt-out of sale and sharing of personal data under certain U.S. state privacy laws, TikTok is launching a Limited Data Use ("LDU") feature. This feature gives businesses more control over how their event data is used in TikTok's systems and will be available in California, Virginia, Colorado, Connecticut, and Utah.
These updates are part of TikTok's ongoing efforts to prioritize the privacy and safety of its community, provide transparency, and offer users more control over their data.
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A days-long ban by Instagram on dozens of kink and sex-positive creators was lifted Wednesday morning. The policy reversal came after the company was reached for comment by Fast Company.
AI news
OpenAI chooses London for its first corporate office outside US ??
OpenAI, creator of ChatGPT is set to open its first non-US office in London.
Tips
Read my latest blog post with actionable tips on how to improve your Facebook Page.
And finally
Leaving a Facebook Group isn't easy ??
"I'm LEAVING this group! But first I'm gonna POST about
leaving this group...
Then I'm gonna stick around and see what everyone thinks about me leaving the group..."