Mastering Year-Over-Year Growth

Mastering Year-Over-Year Growth

When it comes to making decisions for your business, hard data is key. Year-over-year (YoY) growth is a data point that shows how a given business metric has grown over time. When combined with other key performance indicators, YoY growth helps business owners make informed decisions, plan ahead, and appeal to potential investors.

Year-over-year growth is a key performance indicator (KPI) that shows a business’s average yearly growth. Like month-over-month (MoM) growth, YoY growth is a percentage. For example, you might see a YoY growth of 25% from 2022 to 2023 — if that percentage repeats or increases year after year, your business is steadily growing.

YoY growth doesn’t just measure your revenue growth rate. You can calculate YoY growth for several financial metrics, including user acquisition, customer churn rate, website traffic, and more. Growth across multiple metrics is a positive sign for your business’s future and will help you attract potential investors. Conversely, slow growth or no growth can help you spot issues in your business strategies.

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Zeni’s AI Bookkeeping offers a feature that automatically displays Year-over-Year (YoY) Growth on an intuitive dashboard. Additionally, by utilizing our Fractional CFO services, our experts can leverage this data to create faster reports and ensure accuracy.

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