Mastering Twitter Analytics: 11 Game-Changing Tools for Businesses to Thrive

It’s an established fact that Twitter is demanding. The sheer volume of tweets can make brands step back from regular posting.

Whereas a well-thought-out Twitter strategy can bring you into the limelight. But for that, you need to inspect your analytics and trace out what’s working for your business and what’s not. Most marketers rely on a Twitter tool for devising this foolproof plan.

Almost all paid or free Twitter analytics tools can provide you with basic data regarding your business’s social development. However, it’s advisable to go for a combination for the best result.

And to spare you much head-scratching, we have listed the most effective Twitter analysis tools to help you choose the perfect combination.

11 Twitter Analytics Tools in 2023

1. SocialPilot

SocialPilot is one of the best Twitter analytics tools that powers up your Twitter marketing. It categorizes tweets into meaningful segments such as most popular tweets, most favorite tweets, most retweeted tweets, etc. SocialPilot helps you increase engagement on your profile with its thorough analysis of the Twitter activity dashboard.

The best part about using SocialPilot as your Twitter analytics tool is that you can easily ‘reshare’ your best-performing tweets right from the tool itself. You can also generate Twitter analytics reports and share them with your clients and team members.

Why opt for SocialPilot as your Twitter Analytics Tool?

• You can check tweet performance in terms of likes, retweets, engagements, etc.
• Check the frequency of your tweets divided into days and hours to give you a clear idea of your Tweeting consistency.
• Know how the audience engages with your content to understand your busiest days and quiet periods.
• SocialPilot, as a Twitter measurement tool, counts and lists the times you have been mentioned and by whom for better engagement prospects.
• It also helps you find the most trending hashtags, which you can use in your regular tweets to accelerate engagement.
• SocialPilot also generates a quick Twitter analysis report of your Twitter activities, giving you access to performance charts for a maximum of up to 3 months. You can also email the Twitter report in a PDF format to your clients/managers right from SocialPilot.

This Twitter analysis tool is easy to use and provides more than just Twitter analytics features. SocialPilot helps you solve major areas of social media marketing, such as.

• Social media analytics for Facebook, LinkedIn, Instagram, Pinterest, and Google Business
• A visual social media calendar to give you a quick view of your postings
• Advanced social media scheduling and publishing for all major social media platforms, including Google Business, TikTok, and Tumblr
• An in-built content curation platform to schedule relevant content from third-party websites
• It lets you create and add UTM Parameters to your post link to understand social traffic accurately in Google Analytics

2. Emplifi

Emplifi is the new name for Socialbakers, which is the go-to Twitter analytics tool for modern marketers. The platform offers data insights, and large and global teams can deliver a positive customer experience with the help of necessary analysis and relevant information.

Using the unified marketing platform, teams can also collaborate productively, communicate seamlessly across departments, and make smarter decisions to engage and grow their customer base.

3. Rival IQ

Rival IQ is a Twitter analysis tool that offers social media benchmarking and competitive audits. The app pulls in social posts, hashtags, popular topics, best times to post, and more from competitors across Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn.

The app’s Twitter features focus specifically on hashtag analysis, audience growth tracking, mention tracking, and tons of tweet-type insights for improving Twitter engagement.

4. Keyhole

Built for marketers and agencies, Keyhole is a hashtag tracker tool for Twitter, Instagram, and Facebook. Keyhole offers automated social media analytics with real-time and historical social media data.

This Twitter analytics tool’s dashboard shows real-time analytics of the number of people using a set of hashtags, along with the total number of retweets, likes, and impressions.

5. Hootsuite

Hootsuite is a social media management platform for managing and scheduling content across multiple social media networks, including Twitter. Hootsuite allows you to schedule tweets for future dates and times, so you can plan your content in advance.

It is a popular tool that allows you to monitor and respond to mentions and hashtags related to your brand, so you can engage with your audience and stay on top of conversations. You can also use it for performance analysis, as it provides analytics and reports to help you understand how your social media accounts are performing and how your social media strategy can be improved.

It also allows you to assign tasks, share content, and collaborate with your team members to manage your account more efficiently.

6. Twitonomy.com

Twitonomy is a detailed Twitter analytics tool typically designed for marketers looking forward to diving deeper into their analytics reports.

Twitonomy lets you monitor any keyword for a specific duration. Post analysis, you can download tweets into Excel and PDF formats.

7. Sendible

Sendible offers a variety of tools and features for managing your social media accounts. Some of the key features that Sendible offers include advanced tweets scheduling, which can help you plan your content and save time.

Sendible also helps you monitor and respond to mentions and hashtags related to your brand and respond to them directly from the platform. It also provides detailed analytics and reporting features that allow you to track the performance of your tweets and monitor key metrics such as engagement, reach, and follower growth.

Sendible has a content curation feature that allows you to find and share relevant content with your audience, making it easier to keep your social account active and engaging.

8. Tweet Binder

Tweet Binder is one of the least-known Twitter analytics tools but is quite powerful. It gives you access to Twitter's historical data and real-time hashtag monitoring.

This Twitter measurement tool also comes with a Twitter follower tracking tool that allows you to measure how the Twitter profile has developed over time and the evolution of its main KPIs.

9. Grouptweet.com

GroupTweet is a Twitter analytics tool that helps you analyze Twitter activity and schedule tweets to strengthen your overall performance on Twitter. Its rich feature set is what differentiates it from the rest. You can also integrate it with other social media planning tools.

So, if you are already using different tools, you can reap the benefits of GroupTweet from that platform. GroupTweet also lets you communicate privately in Twitter groups, providing account access without any password sharing.

10. Buffer

Buffer is a social media management platform that offers a variety of tools and features for social account management. Some of the key features of Buffer include advanced post-scheduling, which can help you plan your content and save time.

It also enables you to monitor social mentions and hashtags related to your brand and respond to them directly from the platform. You can also use it for its analytics and reporting features, which allow you to track the performance of your tweets and monitor key metrics such as engagement, reach, and follower growth.

You can also use Buffer for content curation. It allows you to find and share relevant content with your audience, making it easier to keep your social account active and engaging.

11. Tweepsmap

Tweepsmap is yet another fantastic Twitter analytics tool that allows you to keep track of all of your Twitter activities from a single dashboard. It assesses all engagement indicators and schedules posts at the ideal times.

This Twitter monitoring tool allows you to learn more about your followers, their thoughts, and how they interact to make more informed marketing decisions. Users can choose from four different Tweepsmap plans: Starter, Growth, Advanced, and Enterprise. It also offers a no-cost plan.

Ready to Ace Your Twitter Marketing?

Despite tweeting actively, marketers don’t seem to put their heads around it. That’s why gaining insights becomes so crucial. But with the variety of Twitter analytics tools available on the market, the confusion only intensifies.

However, we recommend a tool that lets you gauge analytics on multiple platforms, not just Twitter. That’s why we put our bets on SocialPilot, as it supports 8+ social media platforms.

Start your 14-day free trial to squash your social media goals.

This article was originally posted on https://www.socialpilot.co/twitter-analytics-tools