Mastering Targeting on LinkedIn - the only guide you’ll need to target your LinkedIn audience

Can you recall your favourite B2B marketing campaign? Now, what is it that made the campaign so memorable?

Was it perhaps the storytelling that kept you captivated, and that you felt it was speaking directly to you?

In B2B marketing, behind almost every magical moment is an enticing story where strategy and creativity meet, and yes, also expert targeting and audience alignment. Imagine the best creative story ever being told to the wrong audience – big fail! Fortunately for ambitious marketers, Targeting is a skill that can be learnt and honed continuously.

You have most probably already learnt the basics of selecting an audience through an online resource like LinkedIn Learning. But, as our audiences and markets are dynamic, mastering targeting requires a constant commitment to learning.

If you’re a B2B marketing strategist, keeping up with LinkedIn’s latest ad targeting options will help you master your Targeting, and work faster, smarter and more profitably. We have made it even simpler and more comfortable for you with our ultimate guide, updated with the latest targeting strategies - Mastering Targeting on LinkedIn.

Tailor Your Targeting on LinkedIn

LinkedIn is the go-to for B2B marketers because of the uniquely professional context of the platform. Members are incentivised to keep their profiles accurate and up to date for networking, personal branding, and career opportunities. This inherent professional mindset empowers marketers to drive quality interactions with influencers, decision-makers, buyers, and executives.

Mastering Targeting on LinkedIn provides a blueprint to reach the people who matter most to your business, on the platform where business is done. It is both practical and actionable, with visuals to explain the Campaign Manager.

Mastering Targeting on LinkedIn includes:

• · Easy-to-understand features and functions in LinkedIn’s targeting interface;
• · Insider tips to maximise your targeting proficiency;
• · A deep dive into each professional attribute category;
• · Guidance on our new features like Matched Audiences, Retargeting by Video and Lead Gen Forms, Website Retargeting, Contact Targeting, and Company List Targeting;
• · Advice on when to use ‘and’ vs ‘or’ targeting so that you reach the right professional on time every time.

We have included “real” campaigns to help you understand the various targeting strategies and learn from fellow marketers’ experiences.

Are you looking to use a new targeting parameter, a new way to stay engaged with a hard-to-reach audience, or maybe a behaviour-linked trigger that will allow you to time your message correctly? There is no limit to what you can try, test, and optimise on LinkedIn.

Read Mastering Targeting on LinkedIn today and become an influential B2B marketing strategist.