Mastering Startup Content Marketing, Establishing Thought Leadership, and Video Production Tips

Welcome back to another edition of the Start-up Scale-it Newsletter!

Every week, we strive to provide you with the most actionable and relevant advice to propel your entrepreneurial journey.

This week, we’ll explore:

• Tactical content marketing steps for startups
• Tips to build your authority online and establish thought leadership
• Solutions for creating biteable videos affordably
• High-potential small business niches to consider
• Latest funding opportunities

Whether you're at the ideation stage or rapidly scaling, my mission is to equip you with the insights and resources to turn your big ideas into thriving ventures.

Ready for another week of breakthroughs and progress? Let's dive in!

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???Startup 101

Leveraging Content Marketing to Accelerate Startup Growth

For early-stage startups, investing heavily in paid advertising too soon can dry up limited resources quickly with uncertain ROI. That's why founders turn to content marketing to fuel organic growth in a lean, cost-effective way. Here are 8 cost-effective tactics to maximize impact:

• Identify your core personas and map content to their buyer’s journey. Tailor your content to address each stage of their journey, from initial awareness to final purchase decision.
• Repurpose evergreen content into multiple formats - blogs, videos, podcasts etc. Expand the reach of your content by repurposing it to different preferences and consumption habits.
• Promote content through email lists, organic social posting, guest posting partnerships, leverage multiple channels to distribute your content and increase visibility.
• Use hooks like yearly roundups, industry report giveaways etc to attract valuable backlinks and social shares by creating content that offers compelling incentives.
• Interlink related content to boost site-wide visibility. This internal linking strategy improves user experience, guides visitors to relevant content, and boosts overall site authority.
• Monitor analytics to double down on high-performing topics and formats. Use insights to prioritize your content creation efforts and focus on strategies that yield the best results.
• Experiment with emerging platforms like short-form video apps and interactive content to test new distribution channels to reach new audiences and enhance engagement.
• Regularly experiment with different headlines, calls to action, and content formats to determine what resonates best with your audience.

Deliver value, not banner ads. Own your audience’s attention through content that informs and entertains.

???Scale Up Step-by-Step

4 Ways For Startup Founders to Establish Thought Leadership

1. Craft your unique POV through long-form blogs, videos and podcast appearances where you clearly articulate your distinct perspectives, insights and hot takes on industry trends.
2. Promote your ideas proactively by contributing guest articles to industry publications, identify relevant niche sites read by your target customers and provide value-driven commentary.
3. Host #AskMeAnything sessions on social media to engage your audience. Promote the event in advance across channels driving traffic and submissions. Answer questions transparently to showcase knowledge and build connections.
4. Speak at events, panels and webinars aligning with your expertise area. Consistently get in front of relevant audiences to organically expand reach and recognition. Distill key messages clearly and entertainment value drives impact.

Position yourself as an insightful leader. As your personal brand recognition grows, it fuels opportunities for your startup too.

??Founder Approved

Create Professional Videos without Breaking the Bank with Biteable

Video builds authority, drives conversions and boosts engagement. But quality video production is expensive. That's why startups need Biteable. It's a radically affordable, intuitive video maker enabling anyone create pro-level videos in minutes without technical expertise. With Biteable's massive library of templates, drag and drop editing, integrated stock media access and slick animations, you have everything to make wow-worthy videos that tell compelling brand stories to win over audiences. Sign up free!

???Bright Ideas

High-Potential Small Biz Niches

From digital marketing services targeted to startups to specialist recruitment firms for leading employers - explore these growing niches prime for digital-savvy small biz owners to disrupt:

Startup Growth Marketing Firm

• Description:?Offering outsourced digital marketing solutions like SEO, PPC, web analytics and lead gen campaigns catered specifically to early-stage startups.
• USP:?Specialized marketing expertise purpose-built to help startups get off the ground successfully.

Employer Branding Consultancy

• Description:?Helping companies define their EVP, craft targeted recruitment marketing messaging, identify best job posting channels and build talent pools from niche professional communities tailored to specific roles.
• USP:?Strengthening employer brands through niche community expertise and messaging resonance with in-demand talent profiles.

Virtual Assistants for Real Estate Teams

• Description:?Providing dedicated remote admin support such as calendar management, paperwork processing and customer coordination to busy real estate teams and brokers aimed at maximizing agent productivity.
• USP:?Saves overhead costs while providing experienced specialized support designed specifically for smoother real estate workflows.

Micro Video Production Company

• Description:?Specializing in producing affordable yet high-quality short video content optimized for platforms like YouTube, TikTok and Instagram Reels, helping businesses expand organic reach and engagement leveraging short-form viral video formats.
• USP:?Enables tapping into short-form video boom by democratizing access to affordable, skillfully-produced micro content.

Executive Relocation Concierge

• Description:?Offering a tech-enabled concierge helping corporate executives seamlessly relocate internationally and domestically through services like home/school finding, paperwork navigation, moving coordination, language training, integrating into local lifestyle efficiently.
• USP:?Reduces executive relocation friction and gets leadership embedded faster.

Let the ideas flow but stay focused on addressing real problems experienced by marketing professionals. Research the market landscape and tailor your concept to provide a better solution!

???Opportunities Spotlight

Deadline 11/30

The Fifteen Percent Pledge Achievement Award

• Offer:?$200K grants available for 3 finalists.
• Apply Here

Deadline 12/1

Stacy’s Rise Project

• Offer:?$25,000 business grant, executive mentorship, increased visibility, peer network, and spotlight feature on FoundedbyHer.org
• Apply Here

Deadline 12/1

Getty Images Creative Grant

• Offer:?One first-place recipient: $10,000; one second-place recipient: $7,000; one third-place recipient: US$3,000.
• Apply Here

Deadline 12/1

Plug In’s Tech Accelerator Program

• Offer:?Consistent 1:1?Mentorship,?Follow-Ups, Business Development and tools for 8-10 Early Stage Founders
• Apply Here

Deadline 12/5

Visible Hands?VHNYC Founder Fellowship

• Offer:?$10,000 grant and a 10-week fellowship for 15 overlooked founders based in New York City.
• Apply Here

Deadline 12/5

Chloe Capital?NYC Founder Fellowship

• Offer:?Discounted business services, mentorship and investor introductions for founders.
• Apply Here

Seize these golden opportunities and elevate your business to new heights! ????

???That's A Wrap!

That wraps up this week's newsletter!

I hope you found value in the carefully curated tips and resources. My goal is to provide you with that slight edge and fresh perspective to stay ahead.

Please let me know your biggest takeaway or any suggestions for future editions!

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Eager to dig deeper? Check out my blog for extended versions of articles, guides, and thought leadership content on entrepreneurship.?Visit Blog

Remember - the only way to fail is to stop taking risks. So stay curious, be bold, and continue chasing those big dreams.

Until next week,

Oluseun for Start-up Scale-it